It has the attention of 30% of the world’s population (more than 2.5 billion people) with users spending quite a bit of time there — 11.7 hours on average each month.

Yet people still underestimate Facebook, Threads, and Instagram (a.k.a Meta).

It’s not our fault. Our minds are still in the age of supply. Unlike monopolies and large corporations of the past, Facebook does not (only) control supply — it also controls demand.

We are constantly bombarded with content and media. To gain the attention of the masses, you have to earn it! Social media platforms like Meta, TikTok, and Snapchat do a great job at attracting and retaining attention. (That’s the whole point.)

Instead of underestimating these platforms, let’s talk about reasons you should be adding Meta advertising to your digital marketing strategy. 

Meta is the King of Digital Marketing

Our team likes to say that email marketing is the queen of digital marketing. I like to say that Meta is the king of digital marketing. 

Like it or not, Meta is now a necessity for your business’ marketing strategy. Meta alone accounts for over 20% of the United States’ digital ad spend and 75.6% of U.S. social network ad spend. 

There’s a reason for this. Advertising on Meta has proven itself time and time again, providing great leads and return on investment (ROI) for our clients. It gives businesses a chance to reach specific audiences that they may have not reached otherwise and provide great return for your money. 

Ranch Uses Facebook and Google to Boost Profits at Bull Sale

Meta Transformed Digital Marketing

Facebook and Instagram helped transform the way we have to market businesses digitally. Take this into perspective: When my sister was in college, the general studies or majors for marketing were advertising and business marketing. She said that digital marketing wasn’t even a major, just available as add-on classes. 

That was only six years ago. When I started college, there were separate majors for each digital marketing field, including social media marketing (Meta being the forefront of the major).

Meta has improved advertising by making it more efficient and effective, allowing businesses to connect with potential customers in a more personalized way. This leads to higher conversion rates and better ROI. The platform’s ongoing innovations — like dynamic ads and immersive experiences on Instagram and Messenger — continue to advance how we approach digital marketing.

Reporting and ROI

Facebook and Instagram Adapts 

Dolly Parton has a really great quote about adaptability. “We cannot direct the wind, but we can adjust the sails.” 🎶

This quote perfectly captures how you need to adjust or adapt when facing challenges in business and in life. Sometimes there are things you can’t change, and you have to change direction to keep your boat afloat. 

Facebook and Instagram advertising is a great example of adaptability. It would be easy for Zuckerberg to just say what has worked in the past will work in the future, but that’s not how a successful business functions.

I would say that Meta has been adapting fairly well to today’s wants and needs for social media users. Here are a couple tools meta uses to keep up with the latest in marketing. 

Video Content

A recent study has shown that short video marketing is the most effective and popular format for the fourth year in a row.

In fact, there are currently 239 million active YouTube viewers in the U.S. alone with the average person watching 17 hours of online video per week! 

A study that we have done also shows that these video platforms produce great return on ad spend for our clients. 

Meta introduced reels to both Facebook and Instagram around 2020. The masses immediately flocked to these features on Meta. Now, videos take up 30% of the time for people on Meta. 

With a little time and consideration, video content can be easy to create and post online. Most smartphones have the technological capability of making great videos for your business, making it much easier to produce content. Plus, this content is great for video marketing online.

Most of the videos you make can be used in social media ads. Just shoot a video vertically with your phone! Most placements require a vertical video format.

Video Marketing with Your Phone

Artificial Intelligence (AI)

Look, we get it, everyone who has seen futuristic sci-fi shows/movies has thought that AI is the introduction of robots taking over.

Let’s do a reality check: Right now AI is a very helpful tool and Meta took notice of that. 

On Meta, you can now generate background images AND generative text to help you advertise to users. 

Meta also offers a bunch of tools to help improve targeting and creative options. They all fall under the name Advantage+: Advantage+ shopping, Advantage+ placements, Advantage+ creative, and more. 

With the addition of Advantage+, Meta claimed a 32% increase in return on ad spend (ROAS) and a five time increase in reach for users who have used Advantage+ shopping campaigns and Advantage custom audiences. 

Start Advertising on Meta

The only thing you can’t do is ignore these social media platforms. It’s where users are now — and your business needs to be where they are to succeed, now and in the future.

It’s easy for some to call these “simple” strategies because they spend all day thinking about Facebook and Instagram advertising. (We sometimes fall into that trap, too.) But when it comes to the changes these platforms throw at us, it takes time to do Meta advertising right.

And if you don’t have that kind of time, turn to our team of digital marketing experts. We have our new Marketing 101 package ready to go — or we can create a custom proposal for your business. 

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