OUR MANIFESTO

Some companies call them core values. We call them our manifesto — the five key tenets that make up who we are and what we believe. Do you believe them, too?

We believe you can live anywhere and work everywhere.

Your background and experiences shape who you are but do not limit your potential. Whether in Brookings or Brooklyn, you can connect with customers and collaborators online. Share your unique perspective, and you will stand out, regardless of where you live or what you do.

We believe in transparent services based on data.

We are transparent with our clients about the work we are doing on their behalf. There is no silver bullet in marketing. It is about testing, learning, and adjusting our marketing tactics based on the data that results.

We believe the best way to sell is to teach.

We call it inbound marketing, and it’s the basis of all the services we provide. Sharing insight and expertise is not optional; instead, it is a gateway to new business relationships. Placing education at the core of our services builds trust and helps attract the right customers.

We believe everyone has an equal opportunity to be heard.

Good ideas, good businesses, good projects, and good changes all start with a core of equality. Whether it’s online or offline, everyone should have a chance to share their unique perspective with the world. Your thoughts are important — no matter who, what, why, or where you are.

We believe in building and supporting a community with digital resources.

A strong community is good for business and personal growth. A community grows faster with the use of digital resources. We create resources that help identify and build communities regardless of size, budget, or location.

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