We love data. Data holds immense potential to completely revolutionize the way we approach marketing and selling. All we have to do is unlock it.
But one of the problems with big data is it’s immensity. If you jump in head first without a strategy, you could spend hours upon hours swimming your way through miles upon miles of data — unaware of which data points will be useful to you. This completely negates the purpose of using big data, which is to increase your efficiency and boost your business.