Who are you writing for? This might be the most important question any automotive digital marketer can ask themselves before diving into content creation. You can’t please everyone, because each individual consumer has different needs. This is where persona marketing comes into play. When you know who you’re marketing to, making the final sale or conversion is much easier. Let’s get into why creating audience-centric content is your key to auto marketing success.
Today, 27 years after the first one was launched, websites are still important. And they’re not just for businesses anymore. (I mean, there are now famous dogs with cool websites.) At 9 Clouds, we believe it’s important for all businesses to have an online home that is fresh, efficient, and secure. After all, your website is your first impression for most visitors. It should look great, but it also needs to work toward your goals effectively. Every site should have a purpose, whether it be educating leads, connecting people, or selling cars. In order to keep the site focused, it takes of…
I’ll be honest: this winter sucked. I went through some sad times in my family, and everything was magnified by the cold and snow. #WinterProblems, right? But there was one thing that really helped me through this rough patch: these awesome kids I mentor. They gave me a lot of perspective. Sure, things were still hard at times, but goofy 11-year-olds have a way of making everything a little easier. Here at 9 Clouds, we’ve been volunteering our time, both individually and as a group. Through this, I’ve learned that giving your time to others is a great joy — and, for…
It’s already been a crazy year for automotive digital marketing trends here at 9 Clouds. Between new media formats and platforms like Facebook being pressed about privacy, digital marketers have seen plenty of significant developments. The opportunity lies in the hands of the automotive digital marketing professionals who can work smarter and harder.
Introverts are best known for their quiet demeanor, thoughtfulness, and independent learning and working styles — but there is more to this growing group of people than meets the eye. Researchers estimate introverts make up anywhere between 16% and 50% of the country’s total population. While that number is up for debate, we do know that the number of people who identify with the personality traits of an introvert is on the rise. Even though creative careers are most often associated with extroverts, introverts bring many underrated and valuable skills to the field of digital marketing.
If a picture is worth a thousand words, a GIF is worth a million. These super-short “videos,” which you’ve surely seen floating around the Internet (white guy blinking, anyone?), offer more than just a laugh. When placed wisely, the right GIF can actually complement your automotive marketing content by explaining a process, telling a story, or simply getting people’s attention. Here’s the lowdown on why and how to use GIFs in your digital marketing strategy.
You know how people who exercise are just the worst sometimes? They’re so peppy and energized about all of their fitness accomplishments. The team at 9 Clouds is kind of becoming “those people,” but before you completely write us off, let me explain why we’re using fitness to build our team and how you can do the same for your office. You can decide if we suck at the end of this post.
There’s a lot of talk about Facebook Partner Categories right now. But if you’re not a data provider or a marketing agency, the discussion might be a little confusing. We’re here to help. We’re hosting a webinar on Tuesday, April 17, at 1 p.m. CST to explain what Facebook’s announcement even means and how it could affect your auto marketing.
One of my favorite parts of our yearly retreats is when I get to make company culture announcements as CEO. This year, in addition to announcing 9 Clouds would start offering group health insurance as an employee benefit, I announced a sabbatical program for long-term team members. Here’s what that program looks like and why we’re offering it as one of our employee benefits at 9 Clouds.
As the saying goes . . . “March comes in like a lion and goes out like a lamb.” In other words, if March came roaring in for you, hopefully it calmly passed. Within our neck of the digital woods, last month we witnessed the first net neutrality state law, noted major Facebook targeting updates, and welcomed another new member to our team. March seemed to bring us one big change after another. Here are the nine most interesting things we discovered online last month!
We learned last week of some significant changes coming to the Facebook advertising platform. In a statement Wednesday night, Facebook announced it “will be shutting down Partner Categories” over the next six months. Partner Categories are the ad targeting parameters made possible by third-party data providers. But there’s no need to panic! We’ve been looking into the changes, and we’re confident that even if Facebook does go through with it (some of us are skeptical), there will still be a slew of excellent tactics for auto dealers to use on the social network. Here’s what every auto dealer should know…
Have you heard? We published a book. For months, the 9 Clouds team has been working hard to compile the industry’s best printed resource on Facebook advertising. And now, it’s here. 🎉🎉🎉 If you’ve been published yourself, you know how surreal it feels to hold your own book in your hands, to flip through the pages holding words you wrote — in your office, at your favorite coffee shop, or under the covers, late at night. All those thoughts and all those hours, now made manifest for the world to see. It’s pretty cool.