ONLINE ADS FOR AUTO DEALERS
Use online advertising to target the right audience, achieve clear results, and get the most bang for your buck.
What Is Online Advertising?
Put your dollars where the people are: online.
While traditional marketing methods (like TV commercials or print mailers) aren’t dead, digital advertising methods (like Facebook and Google Ads) are far more effective at reaching your audience.
Online advertising includes running creative ads on search engine and social media platforms to drive traffic to your website or page. When targeted to the right people, online ads engage potential customers at their personal stage in the sales funnel — and help guide them toward a purchase.
Why Do Online Ads Matter for Auto Dealers?
Your car shoppers are doing the same.
Digital advertising has become a cornerstone piece of any automotive marketing plan. Auto dealers are investing more in digital ads every year — as much as $14.14 billion by the year 2020.³
Why, though? Here are just a few of the benefits of online advertising for auto dealers:
- Online ads are relevant to everyone. No matter where someone is in the buyer’s journey, you can inspire or educate them with an effective online ad. Attract new leads, conquest competitors’ leads, and even remarket to leads who have already shown interest in your dealership to help keep your store top-of-mind.
- Online ads offer valuable data. It’s hard to measure the ROI of, say, a billboard — but with digital ads, you have access to a wealth of useful information. See what pages users are viewing, how long they’re browsing your website, and countless other lead tracking metrics to help you optimize your campaigns to their fullest potential.
- Online ads are relatively cheap. Most digital ad budgets are based on clicks, so you’re charged only when someone actually engages with your ad, not just when they see it. Since the cost per click is low to begin with — and since you can expect about $2 back for every $1 you spend⁴ — online ads are far more cost-effective than most traditional advertising methods.
The 2 Main Types of Online Advertising
There are two main avenues for automotive online advertising:
- Search engine marketing (SEM): Also known as “paid search,” SEM is a useful branding tool for spreading the word about your dealership. Search ads include both text ads (shown at the top of a search results page, based on specific keywords used by searchers) and visual/display ads (shown on select websites, based on your advertising goals). Common SEM platforms include:
- Social media marketing: Social media accounts for more than 30% of time spent online, so it’s no wonder marketers are leveraging that attention with social media ads.⁵ Social platforms allow you to create attractive ads in a variety of formats and placements — all targeted to specific users based on their age, gender, geography, interests, and on- and offline behavior. Common social media marketing platforms include:
While 9 Clouds is experienced in all kinds of SEM and social media advertising for auto dealers, our specialty is Facebook. You can learn more by reading our free Guide to Facebook for Auto Dealers or by watching our free video series, 9 Clouds Live, Season 1: Facebook Ads for Auto Dealers.
Why Choose 9 Clouds for Online Ads?
Our specialized team truly cares about the performance of your online ads. We use powerful, insight-driven platforms to continually analyze your campaigns, refine your strategy, and help you attract the right auto leads.
Unlike other agencies, 9 Clouds doesn’t charge commission on digital ad spend. We recommend budget based on what’s best for our clients — not our bottom line.
With our online advertising service, we can:
- Run paid search and social campaigns to place relevant, targeted ads on Google, Facebook, and other key platforms.
- Regularly analyze the data of your campaigns to get you the most clicks, lowest cost, and highest-quality traffic to your website.
- Connect your website to Cumulus, our special software for running dynamic Facebook ads that feature your inventory and update automatically as it changes.
To give you a better idea of what we’re talking about, you can see the results we’ve achieved for our automotive clients by reading our online advertising case studies.
Get Started with Online Ads!
Ready to improve your automotive advertising online?
Get started with a free digital audit from 9 Clouds. Together, we’ll take a look at your current advertising efforts to help you identify areas of improvement — not only for your online ads, but also for your entire auto marketing strategy. Fill out the form below to see how we can help!
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