Why Should My Business Run Facebook and Instagram Ads?

Facebook and Instagram ads help you reach a large, targeted audience, control your budget, and track results to improve performance over time.

More than 54% of the world’s active internet users are on Facebook and Instagram (Meta).

That’s more than three billion people. 

Users also spend an average of 11.7 hours per month alone on Instagram. Multiply that by 12, and you roughly get a yearly amount of 140.5 hours.

To put that into perspective, the yearly time users spend on Instagram is equivalent to watching the first Avatar movie 52 times in one year. I like James Cameron, but there is no way I am watching that movie once a week for a whole year!  

This is an opportunity business owners shouldn’t ignore.

Facebook and Instagram allow you to communicate directly with customers throughout the sales process, or develop relationships with people who have already bought from you. 

You can do this right now by building campaigns around four basic strategies.

How Can Facebook and Instagram Ads Get My Brand in Front of People?

It’s hard to generate sales when people don’t know who you are. You need to generate brand awareness among people who are near-market (or soon to buy).

There are lots of ad variation options in Meta, but video ads on Facebook or Instagram are the perfect way to capture the attention of new users. Videos take up more than 80% of all Instagram traffic — and this number is growing fast.

These ads not only help build up your brand but also generate audience data for future retargeting with pixels.

How Can Facebook Ads Help Leads?

As a business, you want to generate real leads that turn into real sales. Facebook and Instagram have an ad format for that — called a lead ad.

With these ads, users fill out a form directly on Facebook, no matter what device they’re using, and you can follow up via email or phone. 

These ads are very effective for businesses, especially when you target the right audience.

You can also use dynamic retargeting campaigns, which show users the exact product they recently viewed on your site. This ad format lets you provide relevant offers to people who are now in-market (a.k.a. ready to buy) and bring them back to your store or website.

How Can Facebook and Instagram Ads Help Sales?

Now that people know your business, you can go even further with your campaigns by:

• Promoting specific products
• Promoting different services
• Running those dynamic retargeting your ads to people who’ve already been on your site but didn’t make a conversion. 

Carousel and collection ads work well at this stage because you can showcase multiple products or services — from cars to dental services to event tickets or whatever you might be selling.

Retargeting: Show Your Ads to People Who Want to See Them

Run Lead-Generating Meta Ads with 9 Clouds

The only thing you can’t do is ignore these social media platforms.

It’s where your customers are now — and your business needs to be where they are, now and in the future, to succeed.

It’s easy for us to call these “simple” strategies because we spend all day thinking about Facebook and Instagram advertising.

But if you don’t have that kind of time, turn to our team of digital marketing experts. We’ll create a custom proposal for your business. 

LEARN MORE ABOUT META ADS WITH 9 CLOUDS »