THE USE OF ARTIFICIAL INTELLIGENCE AT 9 CLOUDS
9 Clouds cares about genuine creativity and positive outcomes. Both rely on human minds and digital tools.
The best digital marketing relies on original human thought carefully applied to real-world challenges with measurable results. 9 Clouds makes decisions based on real outcomes – opting for analyzing objective data rather than hunches or impulses.
While the innovation in artificial intelligence (AI) holds promise for many in our industry, 9 Clouds takes a balanced approach to its usage in creative work, including content ideation, structuring and composition.
For centuries, machines have revolutionized how we make things. We believe AI will have a lasting impact on the digital marketing landscape and play a permanent role in our industry. The nature of that role varies depending on who you ask.
At 9 Clouds, we don’t rely on AI to write, create or design for us. We don’t copy and paste content from AI chatbots or image generators without refining it.
We empower our team to thoughtfully prompt AI tools to help us brainstorm and initiate think tanks. We also carefully prompt these tools to optimize phrasing and parts of drafts, editing their output to create the best possible content.
Our partners pay us for genuine work, and that’s exactly what we plan to keep on doing — with our own brains and the right tools.
