Billions Can’t Be Wrong: Why YOU Should Be Using Facebook and Instagram Ads
More than 38% of the world’s population is on Facebook and Instagram. (That’s more than three billion people.)
Users also spend an average of 11.7 hours per month alone on Instagram. Multiply that by 12, and you roughly get a yearly amount of 140.5 hours.
To put that into perspective, the yearly time users spend on Instagram is equivalent to watching the first Avatar movie 52 times in one year. I like James Cameron, but there is no way I am watching that movie once a week for a whole year!
This is an opportunity business owners shouldn’t ignore. Facebook and Instagram allow you to communicate directly with customers throughout the sales process. You can also develop relationships with people who have already bought from you.
You can do this right now by building campaigns around four basic strategies.
Step 1: Get Your Brand in The Limelight
It’s hard to generate sales when people don’t know who you are. You need to generate brand awareness among people who are near-market (or soon to buy).
Video ads on Facebook or Instagram are the perfect way to drive traffic to your website. Videos take up 30% of the time people on Instagram currently — and this number is growing fast. Recent reports from Meta report it’s up 50%.
These ads not only help build up your brand but also generate audience data for future retargeting with pixels.
Step 2: Gain Consideration
Now that people know your business, maximize your campaigns by giving your reach and frequency a boost.
Carousel ads work well for this stage because you can showcase multiple products or services — from cars to dental services to event tickets or whatever you might be selling.
Collection ads also do a great job showing off your company’s products, especially if you include your inventory in these ads. You can even include videos in the format, too!
You can also run remarketing ads to people who saw your original ads and then promote to them the benefits of doing business with you.
Step 3: Keep the Momentum Going
As a business, you want to generate real leads. Facebook and Instagram have an ad format for that — called a lead ad.
With these ads, users fill out a form directly on Facebook — no matter what device they’re using — and you can follow up via email or phone. These ads have proven very effective for businesses, especially when you target the right audience.
You can also start using dynamic retargeting campaigns, which show a user exactly the product they recently viewed on your site. This ad format also allows you to provide relevant offers to people who are now in-market (a.k.a. ready to buy) and bring them to your store or website for sale.
Meta Ads: Be Relevant. Boost Sales.
You have limited resources, and we don’t expect you to be able to spend thousands of dollars every month.
A Meta ad package starts at just $500 per month + ad spend. So take advantage of Facebook and Instagram advertising, and let’s get you in front of the right people at the right time.
Schedule a Call »Step 4: Study with 9 Clouds
The only thing you can’t do is ignore these social media platforms.
It’s where users are now — and your business needs to be where they are, now and in the future, to succeed.
It’s easy for us to call these “simple” strategies because we spend all day thinking about Facebook and Instagram advertising.
But if you don’t have that kind of time, turn to our team of digital marketing experts. We have our new Marketing 101 package ready to go — or we can create a custom proposal for your business.
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Tyrel Finck
As a digital strategist — and our resident weightlifting expert — Tyrel understands performance. He helps clients achieve their online marketing goals with digital ads, email, website content, and more. Learn more about Tyrel Finck.
