9 Clouds Automotive Marketing Blog
Where automotive meets digital marketing.
Today, we’d like to direct your attention to a powerful marketing medium auto dealerships should be using: Facebook ads.
Facebook, the social media market leader, is an easy-to-use digital platform for nearly any marketing message. Promotions running with Facebook ads can lead to activity on the dealership website or the car lot.
You can reach automotive shoppers at every stage of the marketing funnel. A study by third-party research comScore determined that views on individual car-model pages went up 50 percent because of Facebook ads. On both desktop and mobile, automotive ad clicks have a two times higher click through rate than the average Facebook ad.
Auto shoppers do their research prior to investing in a vehicle, and information available online can strongly influence purchase decisions.
With that said, let’s take an in depth look at Facebook ads and how to best use them for your auto dealership.
Facebook ads are set up based on the objective of your campaign, things like website conversions, page post engagement and page likes. We’re going to focus on the website clicks objective.
Carousel ads showcase three or more images, all with different landing page links within a single ad unit. The ads direct people to specific locations in your website.
Here are five different ways to employ carousel ads and see results.
1. Used Vehicle Promotion
Do you have a few used vehicle stragglers waiting to be discovered by their next owner? Promote the vehicles with a Facebook ad. Include information potential customers want to know — like monthly payments or the mileage.
2. New Vehicle Promotion
Similarly, if you have an overstock of new vehicle models on your lot, promote them in a Facebook carousel ad. Add lease information or a call-to-action button (like the Shop Now CTA) for extra detail and engaging material.
3. Event Promotion
Have an event going on at your dealership? Spread the news with a Facebook ad and inform your audience of the sale and when it ends.
4. Sales Special Promotion
Since Facebook ads are great for limited-time promotions, be sure to promote service or sales specials that last anywhere from a week or up to a month.
5. Car Model Promotion
Have an overstock on a particular car model? Promote the vehicle in a creative way to generate interest and sell more cars. Use vivid imagery and link call-to-action buttons to appropriate landing pages on your website.
Carousel Ads Help Sell Cars
We hope these ideas for great automotive carousel ads on Facebook inspire you to create your own!
Setting up Facebook ads with concise copy, compelling images and links to landing pages is only half the battle. Think of who you want your target audience to be and how much budget is necessary for the ad. Update the ad at least once a month to keep things fresh and interesting.
A Facebook ad can and will increase traffic to your website. Take the time to utilize this powerful medium and integrate it into your car dealership marketing mix.
At 9 Clouds, our clients have experienced great success with Facebook ads – which we detail in Season 1 of 9 Clouds Live. If you’d like to learn more about creating and maintaining a digital marketing plan for your auto dealership, check out our resources page for free eBooks and case studies to get you started.
Photo Credit: Charis Tsevis