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Do you feel like you’re fumbling around in the dark while trying to show your Facebook ads to the right people? Do you feel like your Facebook marketing is no match for the seemingly indomitable giant Web?
When you’re ready to morph into a giant advertising machine, install the Facebook tracking pixel. (By giant, I mean effective, and by install it, I mean now. It’s really easy, and you’ll wonder why you ever bothered advertising without it.)
What Is the Facebook Pixel?
If you haven’t figured it out already, the Facebook pixel is yet another tag to install on your dealership’s website. If you’re advertising on Facebook, it’s one of the most important tags in your digital marketing action plan.
Once you’ve installed your pixel, you’ll be ready to take your Facebook ads to a whole new level, with the ability to laser-target your ads and track actual conversions from them. Killer!
What Does The Facebook Pixel Do?
The Facebook pixel sits on your website and records visitor traffic, much like Google Analytics. If a visitor is logged in, Facebook knows who they are and where on your website they have been.
The Facebook pixel gives you some amazing new advertising superpowers:
- Conversion tracking: By including the Facebook pixel on a thank-you page, you can track conversions when your visitors fill out a form. Set up goals in Pixel section of Power Editor to keep track of times when visitors land on the pages that are important to you.
- Pinpointed ad targeting: Once you’ve installed the pixel, you create custom audiences for your ads based on their activity — not just on Facebook, but also on your own website. With the Facebook pixel, you can creative highly effective remarking campaigns. For example, you could show a set of ads only to people browsing used truck vehicle detail pages (VDPs), and serve entirely different sets of ads to people browsing financing or service pages.
- Optimized ad delivery: After you have set up conversion goals and given Facebook time to collect data, you can create an “Increase conversions on your website” ad campaign. Select “Website Conversions” in the Bidding and Pricing section of your ads, and Facebook will automatically show your ads to people who are more likely to convert.
How To Get Your Facebook Pixel
We fumbled around with this a bit when we switched to Power Editor, but it turns out getting your Facebook pixel is easy — if you know where to look!
Just navigate to Power Editor (or Facebook Business Manager). Tucked under the Tools menu is the Pixels page. If you’re doing this for the first time, just click on “Create a Pixel” to create your pixel.
Next, click “Actions” and then “View Pixel.” Copy the pixel code to your clipboard, and you’re halfway done!
You can also click “Email Pixel” to have the code emailed to you. This is handy for forwarding, if you’re going to have someone help you out with the next step: installing the pixel on your dealership’s website.
How To Install the Facebook Pixel On Your Website
If you’re using Google Tag Manager on your website, installing the Facebook pixel is a breeze. Just create a new custom HTML tag in your container, paste the pixel code you just copied into it, save, and publish. You’re done!
If you’re not using Google Tag Manager . . . start using Google Tag Manager.
If you’re still not using Google Tag Manager, you should paste the Facebook pixel between the <head> </head> tags in your website. If you don’t know what that means, you can forward your Facebook pixel code on to your Web developer.
Ready To Take Your Facebook Ads to the Next Level?
Once your pixel is installed, you’ll be amazed at all the cool things you can do with your Facebook ads.
If you’re looking for ideas on how to really excel in Facebook advertising, you’re in luck. We’re getting ready to launch our Facebook Ads webinar series.
Reserve your spot today to learn everything we know about Facebook advertising, from getting started with the basics to advanced techniques in creating, targeting, and measuring ads. We’ll even cover running advanced remarketing campaigns.