Use Your Inventory Feed to Reach More People
Have you ever seen a dealership on Facebook or Instagram posting their vehicles? Want to do that with your inventory, but don’t know where to start?
Cumulus is designed exactly for this. Our software:
- Automatically feeds your inventory and any updates into ads on these platforms:
- Seamlessly extends across teams or dealer groups.
- Comes with personal, direct support from the team that created it (and uses it, too).
Benefits of Using Your Inventory Feed in Advertising
Inventory ads can improve ad performance and relevancy by creating unique ads for the vehicles in your inventory. Cumulus also makes it easier to manage your ads, since the ads automatically update based on changes to your inventory.
Even better: Make more impactful digital ads by reconnecting active shoppers with the vehicles they have already shown interest in.
Why Do Dealerships Choose Cumulus?
With Cumulus, you’ve got all the power to tweak and personalize which vehicle details go into your catalog. Think of it like having endless options to highlight exactly what you want — whether it’s a particular model, price range, condition or even a CARFAX™ one-owner car.
We built Cumulus to help serve our own long-standing automotive clients, and we also provide direct support for dealerships and agencies using it.
“Integrating Cumulus into my agency was transformative. It has become a cornerstone product for my team.”
Scott Schubel, Jr., JLS Automotive Marketing and Advertising
Contact Us to Get Started with Cumulus!
Cumulus gives your dealership or agency the most control and reliability with vehicle catalog ads. So, what are you waiting for? Set your dealership up to outpace your competitors’ ads and reach the leads you need to hit your sales goals.
We offer several options for agencies, marketing teams and dealership groups.
FAQs
A: That’s the age-old question: What do I get if I buy this? With the help of Cumulus, dealerships yield a 4x higher click-through rate (CTR) at a cost per click that is 5x cheaper than manually created ads — saving you money. How do you like them apples?
Don’t believe us? See how one dealership saw an increase in sales and ad clicks using Cumulus with retargeting Facebook ads.
A: Whether you are working with an ad agency or on a team at a dealership, everyone can benefit from using our Cumulus software. Throughout the past decade, we’ve found innovative ways to connect inventory to Facebook, Google and more.
A: At their core, all inventory ads showcase your inventory — showing images, prices and other details about each vehicle.
It does vary depending on what platform you are using. This blog outlines what certain inventory and dynamic ads look like for Meta, Google, Bing, TikTok and more!