Are You Wasting Money in HubSpot? 5 Tools You’re Probably Not Using
Here are 5 tools and features in HubSpot you should be using:
- Google Ads conversion
- Multi-step form branching
- Snippets, Business Hour Delays
- Content Remix
- AI Search & Visibility Report (New)
HubSpot has so many different tools, integrations, and capabilities — new updates arriving nearly every month!
(We know, we’re a certified partner HubSpot agency.)
But while HubSpot has all of these great things it can do, most businesses use only 20-30% of HubSpot’s features while paying for all of it.
When you leave these features on the shelf, you’re essentially leaving money on the table. To help you get more value out of your subscription, here are five tools that can save your team time and help you find better customers.
The Offline Sales Tracker (Google Ads Integration)
Stop Paying for Clicks, Pay for Sales
Usually, when you run Google Ads, Google only knows if someone clicked your ad or filled out a form. It doesn’t know if that person actually bought anything.
This tool connects HubSpot to Google so you can tell the ad platform, “Hey, this person actually signed a contract!” Every time a deal moves to “Closed-Won” in HubSpot, that signal is sent back to your ad account so your ads get shown to more people like the one who closed.
Instead of telling Google to find more people who click buttons, you’re telling Google to find more people who spend money.
💡 The Result: Google’s algorithm shows your ads to users who mirror your actual customers. Your cost-per-lead might stay the same, but your cost-per-sale could drop significantly as the focus shifts toward better traffic.
“Choose Your Own Adventure” (or Custom) Forms
Personalize Forms As People Fill Them Out
Have you ever left a website because the form was too long? Or asked irrelevant questions?
The multi-branch form tool uses “branching logic” on forms, which just means the form can change based on the user’s answers.
If they pick “Service A,” they only see questions about Service A. They don’t have to skip past a bunch of irrelevant questions, and you don’t have to spend time making a separate form.
Respecting a customer’s time is the great way to start a relationship.
💡 The Result: Your prospect feels heard, and your team receives a more segmented lead. You’ll likely see a jump in conversion rates because the form doesn’t waste time asking questions that don’t apply.
Auto-Fill Responses & “Office Hours” Settings
Save Yourself Time & Respect Others’ Time
“Snippets” are automated shortcuts for phrases your team types every day (like directions to your office or a list of required documents).
“Business Day Delays” is an email setting that makes sure your automated emails only send during work hours.
Nothing ruins a “personal” touch like a marketing email sending at 2:00 AM on a Sunday, and nothing wastes time like typing out the same message or email day after day or month after month.
💡 The Result: Your team saves time with text blocks and has one less thing to worry about with no emails going out at weird hours of the day.
The Content Multiplier (Content Remix)
Remix Your Posts Without the Work
Writing a great piece of content takes a lot of work. This tool uses AI to read your content (blog, landing page, video, etc.) and automatically draft LinkedIn posts, emails, and Instagram captions for you.
You shouldn’t have to spend four hours promoting a blog post you already spent four hours writing.
This tool lets the “machine” handle the busy work of social media so your ideas actually get seen.
💡 The Result: You maintain a consistent brand presence across multiple platforms in the time it used to take to post on one. It’s the ultimate tool for “working smarter”.
AI Search Readiness & Visibility Report
Make Sure AI bots (like ChatGPT) Recommend Your Business
The way people search is changing. Instead of just “Googling” things, many people are asking AI assistants (like ChatGPT and Gemini) for recommendations and answers.
The HubSpot AI Report tool scans your website to see if it’s easy for an AI to read. It’ll score your content based on data structure, factual density, and semantic clarity. You’ll also get a checklist of next steps to help your brand get cited in AI search summaries.
💡 The Result: You don’t have to guess where and how often AI shows your business, this report lets you know AND gives you steps to help improve your visibility.
Don’t Just Have HubSpot — Use It To Your Advantage
At 9 Clouds, we believe that software should work for you — not the other way around.
HubSpot is a powerful engine, but it only drives results if you use the tools available. These “hidden” tools, aren’t just fun — they’ll help create a smoother experience for your customers and a quicker workflow for your team.
Ready to make the most of your HubSpot and save money while you’re at it? Let’s chat.
We can help you audit your current setup and ensure your marketing tools are working as hard as you are.
GET A FREE HUBSPOT AUDIT »
Jordan Maxfield
As a senior digital strategist at 9 Clouds, Jordan builds results-focused campaigns for clients from all varieties of verticals. When she's not working on emails or digital ads, Jordan is watching movies or going on little road trips. Learn more about Jordan.
