On January 10, 2017, Google will make a search engine optimization (SEO) update to how mobile users search for and find relevant information. The change is intended to create a better user experience — but it brings some mobile… More

Creative ideas come to me at some of the most peculiar times. My lightbulb has gone off while waiting in an airport terminal, while soaking in the shower, and even while wandering in the supermarket,… More

Reading has changed. Gone are the days of poring over the newspaper at the breakfast table. Today, reading has moved online — and it's not reading anymore; it's skimming. If you're blogging for business, you need to understand how readers'… More

Keywords show search engines what products and services your dealership offers. Automotive keywords can be implemented and optimized throughout your website in places such as body text, image alt text, URLs, page titles, and page headings.… More

Words are the backbone of the Internet. By understanding what makes a great piece of writing, you unlock a major component of today’s search engine optimization (SEO). Engaging, well-written content is the best way to… More

Automotive websites are too often filled with boilerplate text, which is destroying the visibility of these sites on Google. This has to stop. Watch my urgent appeal to auto dealers to stop using boilerplate text below. More

Time flies when you're having fun. We're back with another 9 Clouds monthly roundup! September was a busy month. Self-driving cars were all over the news, Twitter announced it's giving us more bang for our tweet, Amazon promised… More

“We’re going to do a scrum.” What’s your first reaction to that? It’s probably one of two things: You’re thinking about a pack of rugby players trying to gain control of the ball or you’re… More

Want to listen instead of reading? Click here for audio of this post: Meet Madison Rowley. He has the world's best beard. This is not a subjective opinion. Rowley is the two-time world champion “bearder”: Yes,… More

You send an email, and you notice there is a group of subscribers who are not opening or clicking through. It seems they are unengaged and have lost interest in your automotive email marketing. Are… More

Photos tell your visual story. An actual photo of a vehicle is going to give a lead more information than a stock photo ever will. You can’t expect a playful image of a fake car superimposed… More

Don't worry, it hasn't gone anywhere. In 2017, you can still expect the 9 Clouds monthly roundup to show you the month's most fascinating links for marketers, auto dealers, and our digital homesteading community. Amidst a lot of… More

Attention, marketers! If you write with the intent to publish on the web, and you aren’t using Markdown, you’re doing it wrong. I know, that’s a bold claim — wrong is a strong word, but… More