A customer’s online perception of your auto dealership is important, since they will likely research you on the Web before ever stepping foot on your lot. Star ratings and reviews on sites like Facebook, Yelp, and Google+ are often… More

Be mindful of premature optimization. It's feels like progress to sweat the small stuff, but, optimizing our work can distract us from work that matters. Find your core business, then optimize. More

None of us is as smart as all of us. When it comes to digital marketing, nothing could be more true. The more information you have about a customer, the more likely you will sell… More

The automotive market may be growing, but competition is also increasing. Most notably, competition is no longer among car dealers alone. When an auto dealer tries to market online, they are now in competition with other… More

The American auto industry is like a pig surfing the waves. Depending on who you ask, it's either going to wipe out or hang ten on its next crest. Sure, that’s a simplification of an… More

A lot of us have trained ourselves to ignore ads, pop-ups, and anything we encounter online that looks too good to be true. That can be a hurdle for inbound marketers trying to get users to… More

Digital marketing can be simplified into a numbers game.  If you know that 1% of people who visit your website ask for a quote, you can either increase the number of people who come to… More

How often do you hear your automotive sales team saying there aren't enough leads, or the leads aren't any good? Getting the right leads is a problem for dealerships across the country — especially the ones stuck… More

Roadblock (rōdˌbläk) noun: a barrier or barricade on a road; any hindrance. In my home state of South Dakota, those two definitions sometimes come together — like earlier this year, when 45 cows pulled an escape… More

Do you know who your customers are? You should. At the foundation of automotive inbound marketing is lead nurturing, and that all begins with getting your customers to introduce themselves. That's called conversion. If you've been at this automotive… More

It is essential to measure the success of digital marketing to find what works and improve what doesn't work. Too often, however, we mistake increases and decreases with success or failure when it is actually… More

There's something to be said about being nice. Behind that word is an effort to make people happy. It's about keeping the relationship with the other person top of mind. Of course, that's what you want as… More

Across our automotive clients, we have tested a number of ways to use tax deductions as a marketing hook. From this experience, we found three steps to run a coordinated automotive marketing campaign. More