It is essential to measure the success of digital marketing to find what works and improve what doesn't work. Too often, however, we mistake increases and decreases with success or failure when it is actually… More

There's something to be said about being nice. Behind that word is an effort to make people happy. It's about keeping the relationship with the other person top of mind. Of course, that's what you want as… More

Across our automotive clients, we have tested a number of ways to use tax deductions as a marketing hook. From this experience, we found three steps to run a coordinated automotive marketing campaign. More

Third party lead providers like AutoTrader, Cars.com, CarGurus, CarSoup and others, vie for dealer's attention and budget. Sure, they will get you views, but what is the actual ROI of third party lead providers? Fortunately, the… More

Lead tracking software such as a CRM or DMS is only half the puzzle of tracking and ultimately converting leads. The data generated from tracking leads then needs to be combined with marketing software. The… More

Learn how to sell cars on Twitter for your dealership. Want to sell cars on Twitter? According to Statista, 87.9 million Americans log into Twitter every month, and chances are that a bunch of those… More

Amidst the auto marketing data we compiled into our 2016 State of Automotive Marketing report, we saw dealers all over have difficulty getting consistent business out of millennials like me. For one thing, we seem to go outside only to… More

CDK Global is one of the most popular software solutions for automotive dealers. Its CRM solution collects all historic data about clients such as leads submitted on the website, previous purchase history, service history and… More

When it comes to marketing, you don't have time to talk to everyone one-on-one, and they don't have time to deal with you. Since the beginning of email marketing, companies have been blasting away offers… More

This post is the third in a series of articles exploring our 2016 State of Automotive Marketing report. To catch up, read the first and second posts before delving into this one. To create this report, our team… More

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How do you know if your marketing efforts are working? The famous saying goes, “Half of your marketing is working but you just don't know which half.” Fortunately, today that does not have to be… More

We spent six months surveying auto dealers throughout the country to learn what actually works and shows ROI online. Then, we compiled the findings in one streamlined report: the 2016 State of Automotive Marketing. This is… More