Amidst the auto marketing data we compiled into our 2016 State of Automotive Marketing report, we saw dealers all over have difficulty getting consistent business out of millennials like me. For one thing, we seem to go outside only to… More

This post is the third in a series of articles exploring our 2016 State of Automotive Marketing report. To catch up, read the first and second posts before delving into this one. To create this report, our team… More

CDK Global is one of the most popular software solutions for automotive dealers. Its CRM solution collects all historic data about clients such as leads submitted on the website, previous purchase history, service history and… More

When it comes to marketing, you don't have time to talk to everyone one-on-one, and they don't have time to deal with you. Since the beginning of email marketing, companies have been blasting away offers… More

We spent six months surveying auto dealers throughout the country to learn what actually works and shows ROI online. Then, we compiled the findings in one streamlined report: the 2016 State of Automotive Marketing. This is… More

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How do you know if your marketing efforts are working? The famous saying goes, “Half of your marketing is working but you just don't know which half.” Fortunately, today that does not have to be… More

Inbound automotive marketing and sales require preparation and mental toughness. It's especially challenging to follow up with leads, but there are a few things you can do to close more of them. To make a big (positive) impact… More

Dynamic data mining provides your dealership with the potential customers that are most likely to buy. This increases sales conversion rates and sales quota fulfillment. Dealers can augment the services provided by AutoAlert, the nation's leading data… More

If you’ve just happened upon this post, this is the first in a series of posts that will explore five key trends that will drive auto marketing in 2015. These trends are going to be… More

In a hurry? Read the quick description of our upcoming digital marketing attribution webinar (and register). Have a bit more time? Read this full post to learn more about why you need to use attribution… More

In auto sales, it's easy to get caught up in your best practices in the showroom and forget about the buyer's journey — the sales cycle a person is moving through as they decide what… More

Salespeople, it's time to take a hard look at your work and admit where you can improve. Auto sales training isn't easy. High turnover rates, an evolving industry, and competition among salespeople can make it tough… More