When it comes to lead nurturing, it's not impossible to be two places at once. In fact, you need to be two places at once. Hell, you need to be ten places at once. Because if you're… More

A lot of us have trained ourselves to ignore ads, pop-ups, and anything we encounter online that looks too good to be true. That can be a hurdle for inbound marketers trying to get users to… More

If you’ve just happened upon this post, this is the first in a series of posts that will explore five key trends that will drive auto marketing in 2015. These trends are going to be… More

How often do you hear your automotive sales team say there aren't enough leads, or the leads aren't any good? Getting the right leads is a problem for dealerships across the country — especially the ones stuck… More

A customer’s online perception of your auto dealership is important, since they will likely research you on the Web before ever stepping foot on your lot. Star ratings and reviews on sites like Facebook, Yelp, and Google+ are often… More

Do you know who your customers are? You should. At the foundation of automotive inbound marketing is lead nurturing, and that all begins with getting your customers to introduce themselves. That's called conversion. If you've been at this automotive… More

The American auto industry is like a pig surfing the waves. Depending on who you ask, it's either going to wipe out or hang ten on its next crest. Sure, that’s a simplification of an… More

Across our automotive clients, we have tested a number of ways to use tax deductions as a marketing hook. From this experience, we found three steps to run a coordinated automotive marketing campaign. More

Digital marketing is exploding in the automotive industry. The average marketing budget for auto dealers now spends over 50% on digital marketing. As Media Post reports, the automotive industry is the second-largest advertising category (behind general merchandise stores) at… More

Roadblock (rōdˌbläk) noun: a barrier or barricade on a road; any hindrance. In my home state of South Dakota, those two definitions sometimes come together — like earlier this year, when 45 cows pulled an escape… More

Learn how to sell cars on Twitter for your dealership. Want to sell cars on Twitter? According to Statista, 87.9 million Americans log into Twitter every month, and chances are that a bunch of those… More

None of us is as smart as all of us. When it comes to digital marketing, nothing could be more true. The more information you have about a customer, the more likely you will sell… More

There's something to be said about being nice. Behind that word is an effort to make people happy. It's about keeping the relationship with the other person top of mind. Of course, that's what you want as… More