I was reminded of the changes happening with Ford Co-op and Ford Search Impression Share when we celebrated Rachel‘s birthday in the office. I also found out how much of an amazing baker Betsy is. (She made… More

Car dealership are under constant attack. Between third-party lead providers, local media and new tech companies, there are always new ways to spend money. A hot pitch we have noticed recently is the Weather Channel. Yep,… More

Facebook auto marketing is a growing segment of auto dealers’ advertising budgets, and for good reason. There are 1.49 billion monthly active Facebook users around the world, and the social network offers amazing targeting options… More

What do you think about delivering car inventory ads that lead directly to that car’s vehicle detail page (VDP)? They sound like the holy grail of automotive advertising! But are direct-to-VDP ads really all they're cracked up… More

Do you run Google ads for your dealership? Of course you do! The automotive industry is the second largest market on AdWords. One of the largest companies running search engine marketing, or SEM ads, for… More

If you’re ramping up your inbound auto marketing strategies to take advantage of Facebook, you might be scratching your head trying to pick the best Facebook ad options for your goals. On the other hand,… More

In a hurry? Read the quick description of our upcoming digital marketing attribution webinar (and register). Have a bit more time? Read this full post to learn more about why you need to use attribution… More

Interested in Facebook Advertising? Get our new ebook! A Step-by-Step Guide to Leveraging Ads for Automotive Dealers is our newest free ebook created just for automotive professionals. Download your free copy today. More

Using Facebook ads makes selling cars as easy as selling water at a marathon. But you must target the right customers. Here's how.  More

Touchdown! After a seven-month hiatus, this exclamation is back — and fans shout it with gusto. As the professional and college leagues start and the games get rolling, people all over the nation resume their… More

Facebook isn’t just for connecting with friends and sharing cute kitty photos anymore, it is also a powerful tool to advertise and find new leads for your auto dealership. More

From bakers to bikers and runners to ranchers, Instagram is home to thousands of different communities. More than 400 million people share around 80 million photos a day on the visual platform, but for years… More

When it comes to choosing links for automotive Facebook ads, our clients are torn. Some clients like their Facebook ads to link to search results pages (SRPs), so auto leads can scroll through a range of vehicles to find the… More