A/B testing is vital to any email marketing strategy. It may seem like a lot of work, but a good A/B test can improve your email data immensely, and it doesn’t have to be a… More

Automotive email marketing strategies have been a hot topic around our office for a few weeks now. We're always on the lookout for best practices, but sometimes it's important to cut back to basics when looking to… More

An inbox is often a scary, cluttered place brimming with unanswered emails. It can be tough to get your automotive marketing emails opened, let alone noticed. When optimizing an email for a higher open and… More

These days, it seems as though mobile phones are attached to our hands. With every pop-up notification and audible alert is the opportunity to wrangle in your auto customers and give them a seamless mobile email experience.… More

Sending attractive marketing emails can be tough. Not only do you need to find the right words to say, you also need to find the right outfits in which to dress them. Like fashion design, email design… More

This all started with a pretty basic email idea: a dealership we work with wanted to send people some really useful credit and car financing information. We thought it was a great idea, but we didn't… More

You send an email, and you notice there is a group of subscribers who are not opening or clicking through. It seems they are unengaged and have lost interest in your automotive email marketing. Are… More

While we frequently remind you about the importance of social media and SEO optimization for your small business, none of these practices can take the place of a solid email marketing strategy. Though the various… More

One of my biggest pet peeves is hearing well-intentioned auto dealers use the term “email blast.” I think of information via firehose — it's pretty aggressive. I definitely don't think of carefully crafted emails, closely defined by SMART goals.… More

Smart dealer email marketing efforts study their open rates and click-through rates (CTRs) to make each email better than the last. Looking at that data, you've naturally wondered how your numbers stack up to the rest of the industry.… More

Does it ever feel like the hardest part of your day is just keeping track of your schedule? We’ve all been there. As if team meetings and conference calls weren’t enough to manage, you probably… More

You know you need to invest in automotive email marketing. You've even set SMART email marketing goals to make sure you target the right people with the right message. The question is . . . what exactly is… More

Want to listen to this post? Here's an audio version!   There's a war going on between Google and Google. The tech giant has two different email services fighting for users' attention. On one side of the battlefield… More