Best Resources on Digital Marketing for Family Businesses

Best Resources on Digital Marketing for Family Businesses

Look, we get it — digital marketing can feel like walking into a maze blindfolded. 

Could you figure it out? Sure. We often say digital marketing isn’t rocket science. If you had the time, you could do it. The problem? Do you have the time or know where to start?

Fear not! Whether you’re running a cozy family business passed down through generations or steering the ship of a growing business, we’ve got your back.

So get comfy, and let’s embark on this digital adventure together. Here’s a roundup of the most useful digital marketing tips and articles for your family business. 

Future Proof Your Digital Assets

In our work with small and family-owned businesses, we’ve seen a lot of transitions take place. Can you take a guess on what things tend to be forgotten?

For most family businesses, the website and social platforms aren’t a top priority, but we believe that these accounts are an integral piece for your business to succeed in the future. No one wants to turn around and be locked out of accounts or have to restart with new assets that you’ve already spent money creating because you lost access. 

Here’s what you need to know now to set yourself up for success in the future. 

Spruce Up Your SEO 

Having a solid online foundation (a.k.a. your website) is crucial for business success. 

If you’re not getting the results you want from your website, your next thought might be that your website is outdated and you need a new one. But do you really? 

In some cases, you might just need some fine-tuning of your SEO strategy. From a slow-loading website to ranking higher than your competitors, here are some reasons why you might just need SEO. 

Show Up Online Locally

It’s also good to keep in mind to have your local SEO set up properly. The best small business owners optimize more than just their websites.

Here are some tips for helping you show up where and when you’re needed online.

  1. Claim and optimize your Google Business Profile (GBP).
  2. Maintain consistent information everywhere.
  3. Research local keyword opportunities (so you show up more often).
  4. Use online directory listings.
  5. Build local links. (They’re just as valuable!) 

Freshen Up Your Facebook Ads

Facebook is a great way to reach your target audience — if done right

There’s not much guidance they’ll give you. Facebook will gladly take your advertising money no matter how you create, target, and place your ads. So let us be your guide through the voyage of creating your next set of Facebook ads. 

Wrangle these five key elements into place.

Need to change your Facebook page name? We have the steps for that.

Master Budgeting for Your Digital Ads

Want a set of steps for what to consider when figuring out how much to spend on your digital ad campaigns? 

We’ve got them (7, in fact) — plus more information about measuring your return on ad spend (ROAS). 

Elevate Your Email Marketing

Even with email marketing being one of the oldest forms of digital marketing, it still reigns as the queen for digital marketing strategies in terms of return on investment.

When done right, email marketing is a cost-effective and simple way to keep leads and customers informed and excited about what your company has to offer. That requires establishing trust with your audience, staying out of the spam folder, and making sure you’re delivering on what you promised when they signed up.  

Want to know the best way to keep that trust with your contacts? Here’s what they want you to know.

Worried about ending up in the SPAM folder? Here are some tips to hit that inbox.

Use Video to Your Advantage

Don’t be scared of video! In general, video performs the best of content formats online (especially for ads). 

You don’t need a fancy setup and super expensive equipment, but you do need a few things. Here’s how to create and use video in your marketing (and why you should use it) without blowing your entire marketing budget. 

Hire a Digital Marketing Agency

Some businesses do fine with their own in-house digital marketing team, and that’s fine if it’s working. But if you aren’t seeing the results you want or you just don’t have the time to do it all yourself, that’s where an agency can help.

Whether you are a small business owner or a larger corporation, knowing when to bring in outside marketing expertise can make a significant impact on the success of your business. 

Make sure to do your due diligence, so you don’t end up dealing with a digital marketing agency horror story. Here are some reasons why to hire an agency to be your ally — and some questions to ask as you figure out which one works best for your goals. 

Schedule a Call with 9 Clouds

Sick of dealing with all of the unwanted stress that is digital marketing? Let our team take a load off your shoulders. We’ll become your marketing agency ally, generating more leads with a custom plan built for you

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