Whether you’re gearing up to run awesome ads, promote events, or simply drive more traffic to your website, there is one thing you can’t skip: getting your business’s assets in tip-top shape!

These days, Google and Meta are the go-to platforms for driving leads online. Knowing how to navigate these sites — including the back end of business managers — and making sure your profiles are accurate and optimized is key to making a great first impression, keeping your marketing efficient and easy, and attracting more customers.

Google Business Profile: Why Updating Your Listings Matters

First things first, let’s talk Google. If you haven’t already (or maybe just not completely), make sure your Google Business Profile is up to date.

Why? Your Google Business Profile (GBP) is like your company’s online business card. It’s the organic listings that pops up when people search for your business on Google, showing essential information like your location, hours, and reviews.

Your GBP is often the first thing potential customers and clients see, so keeping it updated and looking sharp is vital. You know what they say about first impressions!

Higher Trust and Credibility

Imagine stumbling upon a business with a half-empty profile. Not very reassuring, right? Completing your profile builds trust with potential customers and showcases attention to detail.

Better Visibility Online

The more info you put out there, the more chances people have to find you. Detailed and optimized profiles are more likely to pop up in search results, giving you more visibility.

More User-Friendly Experience

Make it easy for visitors to find what they need. Filling in all the important details like your bio, contact info, address, hours, and website links will help them get to the basics quickly.

Engaging Online Opportunities

Your online presence sets the tone for everything you do. Knowing your audience and their likes can help you create content they’ll love. Updating your profile shows you’re active and engaged, which will attract more followers and customers.

Everything Auto Dealers and Small Businesses Need to Know about Google Business Profile

Meta Business Manager: Why Understanding How to Navigate Around Meta Matters

Let’s switch gears and talk about Meta. Navigating Meta Business Manager (formerly Facebook Business Manager) is essential for running effective ads, managing your profiles, and engaging with your audience.

Here’s why it’s crucial to get comfortable with this powerful tool.

Seamless Ad Management

Meta Business Manager allows you to create, manage, and track any ads you run across Facebook and Instagram. Having a good understanding of this platform will help you target the right audience, set your advertising budget, and analyze the performance of your campaigns to maximize ROI.

Centralized Control

With Meta Business Manager, you can manage all your Facebook and Instagram assets in one place. This includes your business pages, ad accounts, and even Instagram profiles. It’s a one-stop shop for keeping everything organized and running smoothly.

Detailed Analytics

The platform provides in-depth insights and analytics, allowing you to track engagement, conversions, and other key metrics. This data is invaluable for tweaking your strategies and ensuring your marketing efforts are effective.

Enhanced Collaboration

Meta Business Manager enables you to assign roles and permissions, making it easy to collaborate with team members, partners, or agencies. You can control who has access to what, ensuring security and efficiency.

Advanced Targeting Options

One of the biggest advantages of using Meta Business Manager is the advanced targeting options available for your ads. You can create custom audiences, lookalike audiences, and retarget users who have interacted with your business, helping you reach the most relevant potential customers.

Learn How to Optimize Your Google Business Profile & Navigate Meta Business Manager.

Now, let’s dive into some practical tips for each of these assets.

How To Clean Up Your Google Business Profile

• Complete Every Section: Fill in all the details—like your business name, address, phone number, website, and hours. This helps Google understand your business better and boosts your chances of showing up in relevant searches.
• Fix Duplicate Listings: Having multiple listings for your business can confuse people and hurt your online reputation. By merging duplicates, you make sure customers see the right info and trust your business more.
• Verify Your Business with Google: Getting verified shows customers that you’re legit. Plus, it unlocks cool features like Google Reviews and insights into how people interact with your business online.
• Claim All Business Locations: Keep everything in one place to avoid mix-ups and make sure all your locations look consistent online. It’s all about staying organized and professional.
• Enable Messaging & Google Posts: Chat directly with customers online to keep your business top of mind, building stronger relationships along the way.
• Add Social Media Profiles: Linking your social accounts expands your online presence and makes it easier for people to connect with you across platforms.

By sprucing up your GBP, you’re setting your brand up for success. A polished profile boosts your credibility, visibility, and engagement— making your ads and promotions work even better.

Common Questions About Meta Business Manager

So, your Business Manager feels like a bit of a mess, huh? Don’t worry, you’re not alone.

Facebook’s constantly evolving platform can sometimes leave us feeling like we’re swimming in a sea of confusion. But we’re here to help untangle the knots and steer your ship back on course.

Let’s tackle some of the most common problems we see people searching:

Access Issues

One of the most common frustrations with Facebook Business Manager is access issues. Whether you can’t log in, find a specific page or ad account, or get the support you need, these challenges can really throw a wrench in your marketing plans.

Problem: You can’t access a specific Page or Ad Account.

Solution: First, double-check that you’re assigned roles and permissions. You can’t get to what you aren’t able to see! Navigate to Business Settings and ensure you’re added correctly to each asset. If you don’t see your name, the admin of that account will need to send you a request to be added.

Problem: You can’t find your Ad Account ID.

Solution: In Ads Manager, look in the URL for “act=” followed by a number – that’s your Ad Account ID.

Problem: Connecting to an Instagram account is confusing.

Solution: Connecting your Instagram account to Facebook Business Manager allows you to manage your Instagram ads and posts seamlessly.

To connect go to: Facebook Business Manager > Settings (hamburger menu in the top left corner) > Accounts > Instagram Accounts, then click “Add” and follow the prompts to link your Instagram account.

After connecting your Instagram account, you can assign it to various assets within your Business Manager, such as ad accounts or pages.

Confusing Interface

Another major pain point is the confusing interface of Facebook Business Manager. The layout and functionality can be overwhelming in general, especially when they are constantly pushing out new updates.

Problem: Creating and managing account access is confusing.

Solution: Start by going to business.facebook.com to create your Business Account. To add and manage users, go to Business Settings > Users, and assign them roles based on their responsibilities.

Problem: Navigating to find ads and accounts.

Solution: To locate your ads, go to Ads Manager. Use the search bar or filters to find specific campaigns. Pro tip, creating a standard naming convention will help you easily find and compare campaigns.

Problem: Giving Facebook Pixel & Catalog Permissions is complicated.

Solution: Navigate to Business Settings > Data Sources > Pixels/Catalogs, and add people or partners with the required access. Ensure that permissions are set correctly to allow for smooth data tracking and product catalog management. Click here to read more about how custom pixel events can boost your dealership’s facebook ads.

Problem: Understanding the difference between personal and business ad accounts.

Solution: Personal ad accounts are tied to your individual Facebook profile and are great for small-scale advertising. They’re basic and not always the best for team collaboration. Plus, sharing your login details can be a security risk. Business ad accounts, on the other hand, are managed in Facebook Business Manager, making them perfect for businesses and agencies. They offer better security with role-based access, so you don’t have to share your personal login. You also get advanced tools for managing budgets, assets, and getting better insights.

Problem: Unclear on the cost of using Facebook Business Manager.

Solution: Facebook Business Manager is free to use! But when it comes to running ads, costs vary based on your budget and campaign goals. You set your own budget, and expenses are incurred only when people engage with your ads. For more details, check out the Facebook Ads Pricing page. 

Why This Matters Despite Constant Changes

Remember, navigating the ever-evolving landscape of digital marketing can be challenging, even for seasoned professionals. It’s normal to feel overwhelmed by the complexities.

However, you should feel empowered to seek the help you need to streamline and optimize your business operations.

Not sure you want to tackle it all alone? With our expertise, navigating platforms like Facebook Business Manager, and crafting effective ad campaigns, we’re here to help you achieve your marketing goals seamlessly. Let’s connect and elevate your brand’s online presence together!

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