Growing Beyond a Website: How Small Business Owners Can Gain More Local Attention With SEO
Our 10 Tips for Small Businesses to Show Up in Local Searches:
- Claim and update your Google Business Profile
- Have consistent information online
- Research local keywords and searches
- Use online directory listings
- Manage online reviews and reputation
- Create localized pages and content
- Build local links
- Make sure you’re mobile-friendly
- Engage on social media
- Keep an eye on the data
Savvy small business owners understand the importance of search engine optimization (SEO), and the best small business owners optimize more than just their websites.
Because 63% of searches happen on mobile devices, it’s safe to assume that your audience is on the go. This mobility also presents an interesting challenge, as 76% of people who search for something nearby on their smartphones visit a related business within a day.
With this in mind, it’s easy to see why it’s important to show up for those local searches.
Our Best Local Search Tips for Small Businesses
9 Clouds has been fortunate to work with dozens of small businesses from several industries.
Here are our best tips for helping you show up where and when you’re needed online.
1. Claim and Optimize Google Business Profile (GBP)
Formerly known as Google My Business, GBP is a free tool that helps businesses show up in local search results.
Claim and optimize your GBP listing by providing accurate and up-to-date information about your business, including contact details, address, business hours, and photos.
Encourage customers to leave reviews on your GBP page, since positive reviews can boost your visibility (even in AI search).
Haven’t set your GBP profile up yet? Learn how to with this simple nine-step guide.
2. Have Consistent Information
Ensure that your Name, Address, and Phone number (NAP) information is consistent across all online platforms, including social media profiles and online directories.
Consistency helps search engines verify your business’s legitimacy and improve your local search rankings.
3. Research Local Keywords
Try some keyword research to identify relevant local search terms that potential customers may use to find businesses like yours. Incorporate these keywords naturally into your online content, including social media posts and descriptions.
You can do this keyword research anytime, for free: Try typing your services and city into Google or YouTube search bars and check out the instant autocomplete suggestions, “People Also Ask” accordions, and video search trends to discover the exact phrases local shoppers are typing every day.
Taking advantage of local keywords on your site helps search engines understand the geographical focus of your business and increases the likelihood of appearing in local search results.
4. Use Online Directory Listings
Submit your business information to reputable online directories such as Yelp, Yellow Pages, and Bing Places for Business. Directory listings to have your business show up in more places and help you show up in local search results across a variety of search engines.
5. Manage Online Reviews and Reputation
Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and industry-specific review sites. Positive reviews not only attract potential customers but also influence search engine rankings.
Respond promptly to both positive and negative reviews to show that you value customer feedback and are actively engaged with your audience. Just like Taylor Swift, you too can transform your reputation for the better.
6. Create Localized Pages & Posts
Create local-focused, high-quality content that addresses the needs and interests of your target audience. Share posts, articles, or guides on local topics, events, or trends on your social media profiles.
All of this will help establish your business as an authority in the local community and attract local customers.
7. Build Local Links
Build relationships with other local businesses, organizations, and influencers to earn relevant mentions and referrals. Consider collaborating or sponsoring local events, community initiatives, or participating in local networking opportunities.
Local references let search engines know that your business is trusted and respected in the area.
8. Make Sure You’re Mobile-Friendly
Have you checked your GA4 traffic data lately? You’d be surprised how many people visit your site on their phone.
It’s important to check how your site looks on different types of phones. Don’t neglect your online presence for mobile devices as more people use smartphones for local searches.
9. Engage on Social Media
Leverage social media platforms to engage with your local audience and other local pages or accounts. Share updates, promotions, and valuable content that resonates with your target customers.
Encourage followers to share and interact with your posts and watch as you expand your reach and visibility within the community.
10. Monitor and Analyze the Data
Regularly monitor your local SEO efforts using social media analytics and online reputation management platforms (like our favorite, Birdeye). Track the performance of your online presence, stay on top of customer feedback, and follow engagement metrics over time.
Analyzing this SEO data helps you identify areas for improvement and make informed decisions to optimize your local marketing strategy.
Remember to consistently optimize and engage with your audience online to help improve your local visibility over time.
Ready to Show Up? Contact 9 Clouds!
We have more than a decade of experience with local SEO, and we’ve helped small businesses in a variety of industries increase their local reach and visibility.
When you’re ready to gain some real traction, contact us for a free digital marketing proposal.
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John Nelson
As the chief creative officer at 9 Clouds, John leads a team of talented marketers. When he was little, he wanted to be a mechanic. Instead of fixing cars, John and his team are making cars easier to sell. Learn more about John.
