GOOGLE ADS MANAGEMENT FOR NONPROFITS
Use Google Ad Grant Money to Advertise Your Nonprofit
Did you know nonprofits can get up to $10,000 per month of in-kind advertising for search campaigns with Google Ad Grants?
But how do you get the most out of this grant and free ad dollars for your nonprofit?
Most nonprofits have few resources — including people to do the work — and don’t have the time or expertise to take on managing Google Ads.
That’s where we can help. Let us set up and manage Google search campaigns (and more) for your nonprofit.
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Get Your Google Ads Set Up Correctly
When done right, Google Ads can help your nonprofit:
- Gain donors.
- Recruit volunteers.
- Drive purchases.
- Raise awareness.
- And more!
Make sure your Google Ads Grant account is set up and optimized right out of the gate, so you can accomplish your goals.
Maximize Your (Free) Dollars
With any Google Ads campaign, you want to target the right audiences with the right keywords, so you show up in the right search results.
You may be tempted to set up a Google Ad campaign and just let it run — but it takes time to help Google learn.
Use our knowledge from working in Google Ads every day to your advantage.
Measure Your Success
It’s important for any business to be able to measure how successful their advertising is — and nonprofits are no exception.
That’s where Google Analytics comes in.
We connect your nonprofit’s Google Ads to Google Analytics and explain the data so you can see what’s working and what’s not.
Learn for the Future
Education is part of our company’s manifesto, and we value learning too much to not help you learn, too.
You’ll learn how to manage your Google Ads campaigns, and we’ll share insights and data so that you can run your nonprofit to the best it can be.
Already Have the Grant, But Need Help With the Ads?
Ask us about our one-time, 45-day contract.
Our team will:
- Set up and/or check the setup of Google Analytics 4 (GA4) on the website, and make sure it’s tracking correctly and the relevant key events are set up
- Set up and/or check the setup of Google Tag Manager (GTM) on the website
- Optimize the existing Google Ads account and search campaign
- Build one Google Ads Performance Max campaign
- Conduct one 60-minute GTM and GA4 training
- Conduct one 60-minute Google Ads training
- With consent, record the training sessions to provide to you for future reference
All for a one-time cost of $1,500.
THIS IS WHAT I NEED »9 Clouds Helping Other Nonprofits:
Does Your Nonprofit Want the Most From Free Ad Money?
Our Google Partner Accredited team members are ready to help your nonprofit use these free Google ad dollars that’s best for you.
Reach out to our team and let us know if you:
- Want to learn more about the Google Ads Grant
- Want help applying to the Grant
- Already have the grant awarded, but need help with ad setup
Or any other questions you have about digital marketing for your nonprofit!
Reach Out to Us
Frequently Asked Questions about the Google Ad Grant for Nonprofits
The Google Ad Grant is a program that provides eligible nonprofits with $10,000 USD per month in “in-kind” search advertising credit. This allows your organization to show up at the top of Google search results when people look for terms related to your mission, helping you find new donors, volunteers, and supporters.
Yes. Google does not charge your credit card for this spend, and there is no “catch” or requirement to upgrade to a paid account. As long as your nonprofit remains eligible and compliant with Google’s policies, you can continue to use the $10,000 monthly credit indefinitely.
While the grant is free, the compliance rules are strict. Google requires a minimum 5% click-through rate (CTR), high-quality keyword targeting, and monthly account activity. If these aren’t maintained, your grant can be suspended.
9 Clouds handles the technical “heavy lifting”— from the complex application process to daily optimizations — so your team can focus on your mission.
Absolutely. Many of our partners use the Ad Grant for broad awareness (Search) and a paid account for advanced features like:
- Display Ads: Visual banners on other websites. The two accounts work together and do not compete for the same space.
- Remarketing: Showing ads to people who have already visited your site.
- Video Ads: Running campaigns on YouTube.
