Why Updating Your Social Profile Matters for Your SEO
You remember when social media was just mySpace? I mean technically a platform called Six Degrees was founded before I was born, but no one talks about them.
Gone are the days of updating your information on only one social platform. I myself am active on four different social media platforms.
It’s getting to the point where I’m going to need Ryan’s communication management app, WUPHF, to keep me up to date with all of my social profiles.
But let’s get real: it is hard to avoid not having your business on social media. With 4.8 BILLION active social media users across the world, it’s important to make sure your business has an online presence with up-to-date information.
One of our digital strategists, Olivia Valdez, said it best in one of her blogs.
“Your organic business listings (think Google Business Profile) and social media profiles are often the first thing potential customers and clients see. They’re the face of your brand online, beside your website. You know what they say about first impressions!”
– Olivia Valdez
Don’t believe her? Let’s go a little more in depth about why updating your social profile(s) matters — including for search engine optimization (SEO).
Reasons to Update and Maintain Your Social Profiles
Higher Trust and Credibility
Imagine stumbling upon a business with a half-empty profile, with hours that are wrong or no contact information except for a sketchy looking email address. Not very reassuring, right?
That’s like not having a sign or display up where your physical business is. You’re just a blank building with no information. People will just pass by it not even knowing your business is there.
Completing your profile builds trust with potential customers and showcases attention to detail.
Make sure your business has all of your information on your social platforms. This would be things like hours, address, and new products or services. It brings a sense of trust and professionalism that people expect when looking for a service.
Better Visibility Online
The more info you put out there, the more chances people have to find you. Detailed and optimized profiles are more likely to pop up in search results, giving you more visibility online.
Just treat it like your business’s website. You want to make sure your website’s search engine optimization (SEO) is the bee’s knees. That way your business is on the top of results for people searching about the services you offer.
More User-Friendly Experience
Have you ever seen an old person try to interact with a new form of technology? In some ways it’s funny to watch, but it is a big burden that usually leads to the older person either asking for help or just giving up entirely on using it.
What I’m trying to say here is you need to make social profiles so user-friendly that an old person can navigate them.
Making your social profiles user-friendly is all about being clear, current, and engaging.
- Ensure all your profile information is up to date and accurate, so users can easily find what they need.
- Use a friendly and professional tone, and keep your contact details and bios concise but informative.
- Post regularly with relevant content to keep your audience interested, and interact with your followers to build a sense of community.
- Don’t forget to use high-quality images and consistent branding to create a polished look that’s easy on the eyes!
Get To Know Your Audience
Your online presence sets the tone for everything you do. Knowing your audience and their likes can help you create content they’ll love.
Plus, showing off your company’s culture and personality can give a sense of relatedness that users find endearing. This could be funny memes related to your line of work, or perhaps sharing some community projects that your business supports.
Whatever it may be, it shows that you’re active and engaged, which will attract more followers and customers. You can also engage with the audience themselves by responding to reviews and questions they might ask on your pages.
Helps Your Business’s SEO
All of this digital work goes hand in hand with each other. Optimizing your social profiles has a direct correlation to better SEO for your business. Here’s how:
More Website Traffic
When you post something on social media, like a blog post, and your followers start sharing, it can really boost your website traffic. This both gets more eyes on your content and helps your website climb up the search engine rankings.
Blogs give your business site credibility by offering valuable, well-researched content that showcases expertise in a specific area. If you are regularly publishing insightful and accurate posts, it will establish your site as a trusted authority. So, it’s a win-win!
More Backlinking Opportunities
Backlinks are super important for SEO, and they can really make a difference in how well your site ranks in search engines. Social media profiles can be great for building links that boost the organic rankings of other pages on your site.
Improve Your Business’s SEO with 9 Clouds
Does your website need some fine-tuning but you don’t have the time or manpower to do it? Need a way to keep all your social media profiles up to date? Have our SEO experts take a look.
With a combined experience of 20+ years, our team will give your website the tune up it needs and maintain your local SEO with reputation management tools — all to direct more online searchers to your business.
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Tyrel Finck
As a digital strategist — and our resident weightlifting expert — Tyrel understands performance. He helps clients achieve their online marketing goals with digital ads, email, website content, and more. Learn more about Tyrel Finck.
