9 Clouds’ Top Blog Posts of 2018
It’s the end of the year, and you know what that means: time to make (and pre-procrastinate on) your New Year’s Resolutions!
But while everyone else is looking to the future, we’re glancing back at the past.
Not just for our own vanity, though. We’d be pretty irresponsible digital marketers if we weren’t regularly reviewing and adjusting our content strategy based on what works (and what doesn’t).
So, please enjoy our top nine blog posts of 2018 — and when you’re done, go ahead and review your own blog content from the past year. Who knows . . . maybe it’ll inspire a few New Year’s Resolutions for your content marketing in 2019. 😉
1. Step Up Your ‘Gram Game with Swipe-Up Links
Instagram has made it pretty easy for your business to get users from the app to your website by allowing you to include links in your Instagram Stories . . . as long as you have enough followers.
Here’s how to get the coveted “swipe-up” — and how it’ll help you drive traffic and sales.
2. Women in Auto: The Power Females Hold Over Car Sales
Embrace it: gender diversity is relevant to automotive marketing (and every type of marketing!).
Read this post to find out how women influence car sales — and how they’ll impact the future of the automotive industry.
3. What Facebook Ending Partner Categories Targeting Means for Dealers
Earlier this year, Facebook announced it will end Partner Categories targeting, thus limiting the amount of data advertisers can use. But auto dealers are still able to use Facebook ads to reach their leads and move metal.
Here’s what every auto marketer should know about the changes to Facebook’s Partner Categories targeting. (And when you’re done with this post, be sure to read our recent update on the news.)
4. 3 Automotive Digital Marketing Trends to Watch in 2018
We wrote this post toward the beginning of 2018 — and now, at the end of 2018, we’re happy to say our predictions have largely come true.
Read this post to discover the latest industry trends for automotive digital marketing.
5. Cookie Time: What Does the Facebook Pixel Update Mean for You?
The Facebook pixel has changed from third- to first-party cookies. So what does that mean for advertisers? Perhaps more importantly, what does it mean for the future of user privacy online?
6. The Next 9 Years
Crazy ideas turn into inspiring companies and inspired communities.
This final post by our founder, Scott Meyer, still gives us all the warm fuzzies. Read it to see just how far 9 Clouds has come in the past nine years — and how far we hope to go in the next nine (and beyond!).
7. 5 Ways to Grow Your Business Instagram Following
Your business should be active on Instagram, but growing your following takes time. Here are our top five tips for getting followers who are actually valuable to your business.
8. Goodbye, Facebook Power Editor — Hello, Updated Ads Manager!
Have you heard? Facebook Power Editor has gone away. Fortunately, many of its features are now integrated into an updated Facebook Ads Manager.
Here’s what you need to know about Facebook’s new ads management platform.
Where Will Your Blog Content Take You in 2019?
It’s funny — as we were checking our top-trafficked posts over the past year, we noticed most of them weren’t written in 2018 at all, but instead from the years prior. (For the purposes of this post, we picked only the ones published in 2018.)
Or maybe it’s not so funny. After all, search engine optimization (SEO) takes time. We tell our clients all the time that it may be months or even years before they see significant gains in organic traffic — and, well, 9 Clouds is a perfect example.
But don’t let that deter you from resolving to post even better content in 2019. No, you might not see thousands of page views right away — but if you continue to publish exceptional content (and update it regularly), your efforts will pay off.
That’s why our New Year’s Resolution is — and has always been — to be better digital marketers this year than we were the last.
If you’re on board, feel free to subscribe to our blog, so you’re the first to know when we publish new content. And reach out to us if you have any content marketing questions in the meantime!
