Welcome to Facebook Findings!

If you’re at all familiar with 9 Clouds, you know we take pride in staying up to date with all the latest digital marketing news. We even have dedicated specialists on our team who research each of our offered services.

Facebook advertising is one of our core services at 9 Clouds. After nearly a decade of running Facebook ads for auto and RV dealers, we’ve learned one thing about Facebook: it’s always changing.

But not everyone has the time or resources to keep up with all the announcements from Facebook. That’s why we’ve created this new quarterly blog series as a way to keep you informed of the most recent “must-know” Facebook findings that will affect your digital marketing strategy.

Let’s see what’s new with Facebook!

1. Relevance Metrics Have Replaced Relevance Score

Facebook wants your dealership’s ads to be successful. That’s why Facebook introduced ad relevance scores back in 2015 to give you an idea of how well your ads were performing on a scale of one to 10.

Fresh for April 2019, Facebook has replaced the single relevance score with three new metrics, which you’ll see soon (if you don’t already) in your Ads Manager.

As you’re monitoring your Facebook campaigns, look for these three new relevance metrics:

• Quality ranking
• Engagement rate ranking
• Conversion rate ranking

We dig into what each metric means in this blog post, but overall we agree that this ad relevance update will offer better insight into a Facebook campaign’s overall performance.

Learn More About Relevance Metrics »

2. Ads Manager and Business Manager Are Getting a Facelift

Note: As of July 2019, these updates have rolled out in both Ads Manager and Business Manager.

Facebook decided to participate in a little spring cleaning of its own this month by freshening up the design of Ads Manager and Business Manager in order to create a better ad creation experience.

In April 2019, Facebook announced it will be making improvements to the Ads Manager and Business Manager interfaces. Some users are already experiencing this simpler, more modern design.

Updates and improvements include:

• A streamlined navigation
• An integrated search and filter bar
• A new auto-naming feature
• Copy-and-paste functionality, which offers more flexibility when building ads
• A seamless process for agencies to onboard new clients in Business Manager

While the ads you create won’t look any different, we’re excited to see how this interface update affects the efficiency of the ad creation process!

Read more about the ads manager update

3. We Launched a Report to Help You Gauge Your Facebook Ad Success

Do you ever look at your Facebook ad results and wonder how they compare to others in the automotive industry? Our 2021 Performance Benchmarks Report can give you the Facebook (and overall digital marketing) insight you need!

[Download] 2023 Performance Benchmarks Report for Automotive Digital Marketing

In this free report, you’ll find industry benchmarks for these Facebook ad metrics (and more):

• Cost per click (CPC)
• Click-through rate (CTR)
• Cost per landing page view
• Cost per Lead Ad

And that’s just the beginning. Our 2021 Performance Benchmarks Report is full of helpful benchmarks for a variety of digital marketing services.

This type of report doesn’t exist anywhere else. Get the insight you need to take your digital marketing to the next level when you download your free copy of the report.

Keep Up with Facebook (And 9 Clouds)!

Education is one of the five key tenets that make up our manifesto at 9 Clouds. It’s our hope that this blog series (and the rest of our digital marketing resources) help you build and refine your digital marketing strategy.

In addition to our 2021 Performance Benchmarks Report, we offer many free Facebook and other digital marketing resources on our website, including eBooks, blog posts, webinars, and videos.

Need some extra Facebook ad support? We’re here to help! Learn about Facebook advertising with 9 Clouds.