There are two things that are constantly on my mind this summer: Big Brother and network neutrality. Let me tell you what they have in common, what it has to do, and why you should be thinking about net neutrality, too.
Automotive co-op could benefit from an update. Auto manufacturers rely on an old financial reimbursement system for dealership-level advertising. This system is struggling to adapt to the digital world. Many dealership managers and marketers bristle at the words “co-op funding.” Why? For most brands, co-op is just plain messy.
Search engine optimization (SEO) can be simple for some and confusing for others. And SEO is ever evolving, making changes to improve how the Internet lives and breathes. It’s easy to get caught in a tangled web of SEO. I’m here to give you the top 10 SEO myths and facts that can give you greater leverage when working on your website.
When you hear the words “artificial intelligence,” your mind likely jumps to intense, action-packed sci-fi movies and cunning crime-fighting data analysts. Artificial intelligence, or AI, is most certainly an integral factor in these situations, but AI can be utilized in a variety of other areas. One area that we are particularly excited about is AI for automotive marketing. AI can improve the efficiency and results of digital marketing, and this is particularly true in automotive marketing.
The big digital marketing secret is . . . there isn’t one “secret ingredient” for a successful digital marketing mix. Then what the heck is this blog post about? At 9 Clouds, we believe our “secret ingredient” for success is transparency. It’s important to be open with our customers so they can understand the “why” and “how” of achieving their goals (and what they’re spending their dollars on). As we like to say around the office, “Avoid companies that sell shiny objects.” You’ve got to start with the basics and stick to the fundamentals for marketing success.
The world of automotive co-op can be pretty confusing. Co-op funds are the bread and butter of a dealership’s budget. Not only does co-op account for nearly a third of dealership ad budgets, it also helps maintain new-car inventories (since manufacturers typically reimburse in store credit). Despite the importance of automotive co-op, two-thirds of dealers call the co-op process “complex.” Two out of five even consider it “frustrating.” Do you agree?
June 21 marked the start of a new season, but let’s be real — we’ve been celebrating summer all month here at 9 Clouds. When you live in South Dakota, you’ve got to take advantage of sunny weather when it comes your way. It’s not all Falls Park picnics and patio drinks, though. Even with the beautiful weather, we’ve been learning about the latest in digital marketing. Take a break from your workday to read through the nine most interesting things we found online in June 2017.
Last weekend was Father’s Day. In a year when I’ve had many close friends lose parents, I’ve been especially cognizant of and grateful for the Mother’s and Father’s Day holidays this year. In my dad’s card, I listed some of the lessons he and my mom have taught me. As I was reflecting on that list, I realized the incredible impact those lessons have had on my life and our business.
This blog post was supposed to be “A Parent’s Guide to Facebook: How to Avoid Embarrassing Your Millennial Kids Online.” So I started by interviewing my 13-year-old son. When I told him what I was writing about, he looked up from his video game just long enough to smirk and say, “I don’t use Facebook.” Interview concluded. So much for that story.
Automotive buyers have a long lifecycle. They won’t buy a vehicle for years; then, suddenly, they’re using at least 24 touchpoints to learn about which vehicle to buy, usually within a three-week period. Dealers need to be aware of the automotive trust divide and learn to market with a long-term relationship in mind. 9 Clouds’ founder, Scott Meyer, sat down (virtually) with Jim Dykstra, CEO of VinAdvisor, to ask whether current dealership marketing meets the needs of today’s customers.
I’ve been listening to Avenue Q lately (#throwback). I really commiserate with Princeton. What am I going to do with my life? Why can’t I live on Avenue A? While some questions are hard to answer, others are much simpler. Like, what’s coming in the future of Internet marketing? Mary Meeker, a partner at the venture capital firm Kleiner Perkins Caufield & Byers (KPCB), released her annual Internet Trends Report, which outlines the Internet innovations and market changes we should expect to see over the next year.