Many car dealerships are now competing for the best keywords on Google. Thanks to new requirements and changes in Search Impression Share, dealers are catfighting for the biggest piece of the pie (AKA the coveted top ad position in search results). If you have been advertising for a while on Google AdWords, you’ve probably seen an increase in the cost per click (CPC) of many keywords. So, why the cost hike? Many original equipment manufacturers (OEMs), including Ford and Chrysler, are now mandating a portion of each marketing budget to be used online. More specifically, they’re mandating it to be…
Like many, I’m sad to see the summer months leave, but as the saying goes, “All good things must come to an end.” And with the changing seasons come cooler days, longer nights, and sips of hot cocoa and apple cider. But just when I start feeling warm and fuzzy at the beginning of fall, one thing keeps bringing me down — and that’s Netflix removing some truly binge-worthy TV shows.
“I’m a creative content strategist for a digital marketing agency that specializes in the automotive industry.” “So . . . like . . . what does that mean? What do you do every day?” This is a conversation I’ve had on numerous occasions since beginning my position at 9 Clouds as a creative content strategist. At 9 Clouds, we have six amazing team members with the title of creative content strategist (or “creative” for short). But really, what do we do?
We use our phones for everything — transferring funds, making purchases, booking flights, you name it. So it’s no surprise that mobile devices have completely changed the Facebook marketing game. In fact, according to research from Facebook, 27% of car shoppers perform most of their vehicle search on a mobile device. That means that, more than ever, your online lead generation must be optimized for mobile users. But how do you do that?
Earth-shattering disasters, like a hurricane or wildfire, inspire empathy. As businesses, our customers deserve this care regardless of the weather. Passionate work is your business’ greatest advantage in the long-term.
How did automotive co-op become the process we know today, and where is it headed next? It’s important to get over the idea that co-op reps are just denying pre-approvals and cackling at your dismay. They have a real function and importance to auto manufacturers, and understanding why co-op works the way it does provides valuable insight on how to work with the will of your OEMs.
“What if I don’t fit in? What house will I be sorted into? I don’t know magic. . . .” I’d be lying if I said I didn’t wish I’d gotten my letter from Hogwarts when I was 11 years old. I think you would be, too.
You can’t go shopping right now without seeing back-to-school lists and supplies. August brings the end of summer and the start of a new school year for many. But we’re learning all the time here at 9 Clouds. This monthly roundup is proof! Read on to get schooled on nine interesting marketing facts and trends we found in August 2017.
For several weeks this summer, I swapped vehicles. Instead of driving my 2008 Dodge Avenger, I was driving a much more recent Dodge Journey, one equipped with Bluetooth integration. When I switched back to Caroline (never trust people who don’t name their cars), it meant letting go of that Bluetooth integration. Instead, I’m back to plugging my phone into an aux jack to access my podcasts, music, and phone calls. That’s a big step backward — while the rest of the auto industry is moving forward. Increasingly, automakers are realizing that connected cars are where consumer demand will take us.
Have you heard of this crazy thing called Facebook? Okay, surely you’re well aware of the social networking giant — but is your business using it for marketing? At the end of 2016, only 10% of auto dealers were using Facebook marketing. Talk about missed opportunities!
Have you ever been so excited about something, you spun around and around and around until you got so dizzy, you fell over? Woof. That’s what happens to me on days Mom says I can go to work with her. You see, it’s just another perk that my mom gets for working at 9 Clouds — I get to come too. Their office culture is pretty great because I’m one of their perks! My name is Dakota the Great Dane, and I’m a 9 Clouds office dog. Let me tell you how great my workday is.