California Dealership Finds Facebook Offline Event Efficiency in 9 Clouds’ Tool
So you want to use Facebook’s Offline Events tool to to see return on investment (ROI) for your dealership’s Facebook ads, but the sales data from your customer relationship management (CRM) system is in a completely different format than what Facebook’s tool accepts.
You don’t have the time to manually reformat data every month. You’re not sure if it’s worth the effort.
Have you been there?
That’s the predicament that the marketing team at Paradise Chevrolet Cadillac in Temecula, California, encountered. Their options were to:
- Spend hours each month in spreadsheets, removing extra data and reformatting information before uploading the sales into Facebook.
- Skip the headache and forego offline event reporting, and just hope that their automotive ads were helping to move metal.
- Call upon 9 Clouds and the use of our custom tool, Hydra, which makes data formatting a breeze.
The team at Paradise Chevrolet Cadillac had an existing relationship with 9 Clouds because they’d been using our Cumulus software, which connects a dealer’s automotive inventory feed with their Facebook catalog.
Given the success they’d had using Cumulus, reaching out to 9 Clouds was a natural next step amid the team’s offline event data frustrations.
To create a smoother, more efficient way for Paradise Chevrolet Cadillac to import data and report on Facebook Offline Events, 9 Clouds offered our custom tool, Hydra, as an add-on service to their existing Cumulus package.
Hydra makes data formatting simple. All the marketing team at the dealership had to do was export the recent sales and leads from the CRM, upload that data into Hydra, and download the new spreadsheet, which was perfectly formatted for offline event uploads.
Of course, 9 Clouds did some behind-the-scenes work to make this process happen so swiftly. But once it was set up, the team at Paradise Chevrolet Cadillac was ready to roll with an efficient and reliable offline event process.
Brandon, the Internet Marketing Assistant at Paradise Chevrolet Cadillac, says he couldn’t be more pleased with using Hydra in the dealership’s offline event process.
“It’s so quick, easy, and smooth,” Brandon said. “I’ve shown my boss the numbers [of Offline Events], and he’s really happy with those.”
Brandon explains that while he’s comfortable using Excel and working in spreadsheets, the way his CRM exports data doesn’t sync with Facebook’s import requirements, and he was previously spending a lot of time manually cleaning up the data.
He also notes that offline event reporting provides insights that don’t necessarily come through to the CRM.
For example, he shares a story of talking with a recent truck customer. The customer stated that he came into the dealership after seeing a video ad on Facebook. While Brandon says that salespeople won’t always put in [the CRM] that someone saw an ad, that offline purchase is likely reflected in the offline event data.
Now that the dealership is consistently reporting on offline events, they are able to see how many people saw a Facebook ad before purchasing and the value of each offline conversion. But, it wasn’t until the dealership’s marketing team had their hands on Hydra that they had the time and capacity to actually do this.
“Hydra is so fast. The turnaround time on it is insane,” Brandon said.”Everything was super clean, and I had all my rows get accepted [by Facebook] without having to change anything.”
Want to Learn More?
If your dealership is running ads on Facebook but not utilizing the Offline Events tool, it’s time to start.
Perhaps, like the team at Paradise Chevrolet Cadillac, you’re overwhelmed with the process. We can make it easier for you, just like we did for Brandon.
If your dealership needs to become more efficient in using Offline Events, running digital ads, or something else, let us know! Sign up for a free digital assessment from our marketing experts, and we’ll provide custom recommendations for your dealership’s digital strategy.