Certain things are synonymous with millennials: Facebook, iPhones, rose gold (AKA “Millennial Pink”), and — you guessed it — Taylor Swift.

A crossover of such iconic millennial things would be too much to process. Or would it?

Let me introduce you to “The Swift Life.”

“Reputation” Lessons from Taylor Swift

After a year of virtually no word from Taylor Swift, she’s come out with new music and a new social media platform.

We’ll dig into what The Swift Life is all about in a moment, but right now, let’s focus on Taylor Swift as a brand.

One lesson we can learn from Ms. Swift is that sometimes you have to reevaluate and reinvent in order to come out back on top with something bigger and better.

Taylor wiped all her social media platforms clean prior to the announcement of her new music. All previous photos and posts were gone.

When she came back, it was one photo and one post at a time, slowly building up to her new “Reputation” (which is, coincidentally, the name of her new album).

Of course, the actual status of Taylor’s reputation is up for personal debate, but you can’t deny that move generated buzz.

Deleting everything off all your digital platforms isn’t something we’d suggest — but the idea behind it is. Editing your content frequently not only keeps it fresh, but also ensures you don’t get lost in the mix with everyone else who’s trying to accomplish a similar goal.

It’s important to focus on what’s important to you and what’s important to your customers. 

Highlight the important information you’re offering to draw attention to what’s new and different about you — just like T-Swift forced us to focus on her new music and persona.

Image credit: Instagram (@taylorswift)

The Swift Life