Amidst the uncertainty about what driverless cars will mean for our roads and dealerships, we do know one thing: People are intrigued. Whether they’re skeptical or eagerly waiting for the tech to become available, the public is keeping an eye on developments in the world of autonomous driving. And with the right strategy, that’s going to mean more visitors to your dealership.
Auto dealers are shipping out direct mailings less and less, but some still feel it’s the bread and butter of their marketing campaigns. We would love to talk with any automotive marketer who actually has success with direct mailers. For real. When we’re talking with potential and current clients, one question often comes up: “Why don’t you do direct mailers?” Depending on the interaction we’ve had with the client, our responses range from “We only do online marketing” to something a bit more lighthearted: “Do you like getting the extra junk mail?” (Just to clarify: we love the USPS, but they…
Don’t worry, it hasn’t gone anywhere. In 2017, you can still expect the 9 Clouds monthly roundup to show you the month’s most fascinating links for marketers, auto dealers, and our digital homesteading community. Amidst a lot of uncertainty of what 2017 will bring, we found January’s batch of articles to be focused on predicting the landscape ahead, anticipating its problems, and (hopefully) providing viable solutions. Take a look at what futurists are fretting about now in the worlds of marketing and automotive sales!
Want to listen instead of reading? Click here for audio of this post: Meet Madison Rowley. He has the world’s best beard. This is not a subjective opinion. Rowley is the two-time world champion “bearder”: Yes, there actually is an international beard-growing competition. I had the chance to interview Rowley and hear the story straight from the horse’s mouth — or “mane,” as it were.
Perfectionism is a curse. Don’t strive for it. Don’t idolize it. It sucks. When those in a creative workplace strive for something perfect, they’re bound to get frustrated. Perfectionism quickly kills happiness, confidence, and even profit. Here’s how.
The future of content for businesses and marketers is quickly changing. It has tremendous impact on our cultural and political lives, not to mention your business. I wanted to explore the future of content marketing with a few of the best content creators I know. So I had an online chat on this topic with my brother John Meyer, founder of Lemonly, and Andy Traub, founder of Take Permission. I’m excited to share it with you. In this wide-ranging decision, we discuss six major topics: How to be human online How to choose your best voice How to speak as a brand…
So, we know that driverless cars are on their way. But how will people actually buy them? If Ford, Chrysler, or Chevrolet started to roll out autonomous vehicles in 2018, we can guess they’d be purchased the same way we buy cars now — visit the dealership, pick it out, haggle, sign, and drive it home. But with so many potential new players in the automotive arena, the standard visit to your dealership has been called into question — and it’s possible people will be buying driverless cars online.
The 2017 automotive marketing landscape is more competitive — and more expensive — than ever. That means your marketing strategy must be ultra-specific to your goals. There is no room for holes in your marketing plan. Holes lead to head-scratching, and head-scratching leads to a huge waste of time and money. Are your automotive marketing strategy and process airtight? Because we believe in constant improvement here at 9 Clouds, we’re always tweaking our own strategies and processes — trying to not just reach, but smash our goals out of the park. That’s why we’re hosting a three-part webinar series to help you do the same.
A/B testing is a simple concept: compare two versions of something to see which performs better by changing one variable. Any good A/B test can improve your digital marketing, lead you to make better decisions based on data, and continually improve your bottom-line. Plus, it doesn’t have to be a labor-intensive project thanks to new A/B testing tools on HubSpot. We’ve covered how and what to A/B test for email marketing messages before. Keep reading for other A/B test ideas for your business and learn how to implement them with HubSpot.
Football games, concerts, and other gatherings can be your next big marketing opportunity. With the right strategy, you can put a tailored message in front of exactly the audience you’re looking for. Learn how in our new Facebook Conquest of Live Events eBook.