“OK Google: what is a Himalayan salt lamp?” This was a real voice search of mine — which led to a purchase the day of my search. Don’t judge me. Instead typing the question word-for-word in Google to satisfy my curiosity, I lazily hollered at my phone and asked Google what was up with these lamps. Anyway, sit back and allow me to explain how online search has evolved, why you need to optimize your content for voice search, and what the heck I was thinking when I bought a lamp made of Himalayan salt.
Do you know what -30 degrees feels like? It takes your breath away — literally. Your skin retracts, as if trying to run away from the cold. Within seconds, your fingers start to numb up, reminding you it’s a really bad idea to run to your car in below-zero weather without mittens. To some of you, this sounds like a nightmare, but for the team at 9 Clouds, this was our weather at the beginning of January. And pretty much every winter for most of our lives. [The no-mitten thing is pretty specific to me, though. I’m woefully unprepared for…
Dynamic Facebook ads are the most targeted type of ad available to your store. If television and radio ads are like dragging a net randomly through water (with a wild hope of catching the right leads), and if most targeted Facebook ads are like the specialized traps and baits that bring in the exact fish you’re after . . . then dynamic Facebook ads are like shooting fish in a barrel.
February may be the shortest month of the year, but somehow it always manages to be one of the busiest here at 9 Clouds. For Scott Meyer and me, part of that extra excitement is because of our upcoming talks at the Digital Dealer Workshops event in Chicago.
The famous words of Rodney Dangerfield seem like the most appropriate way to kick-off this post, “I don’t get no respect.” (For the purposes of this post, replace the “I” with “digital marketing services.”) I have been frustrated over the years by the lack of respect our industry gets. In this post, I dig into why I think digital marketing gets such disrespect, and how this should factor into your decision to choose a digital marketing agency.
Gateway Automotive in Fargo, North Dakota, was looking for a marketing partnership. The Gateway team had tried (and tried) working with different vendors to varying degrees of success, but it was time to find an agency with their best interests at heart. One that focused on digital auto marketing would be even better. This paved the way for 9 Clouds and Gateway Auto to create a truly powerful partnership.
It’s 2017 2018! (We’ll all be doing that for the next few months, right?) When the ball dropped and the champagne glasses clicked, we finally lifted our fingers from the giant “reset” button that we’d been anxiously holding down for the past month. Forget 2017! It’s a new year, a fresh start. It’s time to set goals and dream big. I’m a bit of a cynic about celebrating the New Year. After all, time is an abstract concept created by humans and has no actual bearing on the events that occur. (Sorry to be that person.) That being said, I speak for our whole team…
We’re toasting to a wonderful 2017 and sharing our most-read blog posts of the year in this special edition of the 9 Clouds monthly roundup. It’s slightly different from what we normally do, but we like to keep our readers on their toes every now and then. Pop a bottle of fizzy, sit back, and enjoy the read!
Raise your hand if you never think about the office and the work you need to accomplish while at home. Anyone? If you raised your hand, I want to meet you, because you’re clearly doing something right. The truth is that most of us who work — especially in an office setting — have a difficult time at home refraining from thinking about the tasks we need to finish at work (or that upcoming meeting or presentation taking place next week). Here are four actions you can take today to help you unplug from the office while at home and begin…
’Tis the season for gift-giving and gift “promoting.” The market is inundated with cell phone and service provider advertising. Why? Probably because everyone needs a cell phone to survive. We communicate with it (of course), we use it for quick calculations and snapshots, we stay informed using it, and we can even use it to pay for our Pancheros burritos if we want. Basically, it’s an all-in-one, magical device. A truly, smart phone.
Does it ever feel like you’re yelling into an empty room when your business publishes a post on Facebook? This can be a common feeling among businesses posting promotional content. You might be wondering if organic social media is even worth your time, especially with the updated Facebook news feed algorithm. Competition on the coveted Facebook news feed is fierce. Sometimes your organic posts don’t get as much engagement as you’d hoped. While this can be discouraging, I’m here today to reinforce your efforts by helping you feel (and know) that social media marketing (SMM) isn’t a waste of time….
My friend (and 9 Clouds’ resident tech wizard), Allen Day, has taught me a lot about getting the most out of the Internet. Recently, I asked him about some lesser-known Spotify features. Here are some things Allen said you should definitely be aware of while you listen.