It has been another thought-provoking month here at 9 Clouds. To celebrate all the knowledge we have gained over these past few weeks, this post will be dedicated to discussing one of my favorite subjects: the history of philosophical thought as it applies to ancient Greek literature. April fool! It’s just another roundup from a creative who doesn’t have the attention span for such a subject (it’s all Greek to me). If there’s any month that should leave you scratching your head, it’s April.
The automotive market is growing. To adjust, auto marketers have the crucial task of establishing themselves in a competitive landscape. Our own Scott Meyer mapped out the six steps to building a digital sales funnel to help you increase exposure for your dealership. Today, we’ll go over the first part in detail: generating leads. Your leads are the fuel for your digital sales vehicle — the entire operation can’t function without them. Before you can work toward maximizing your potential with leads, you must understand the ins and outs of your lead generation.
How are driverless cars going to make your life better? We’ve handed off all kinds of tasks to robots and automation. Those hand-offs have shaped society for almost a hundred years . . . but autonomous automobiles might be the biggest leap forward since the Model T. We recently pored over the biggest problems with self-driving vehicles. So now, let’s look at the upsides to letting automation take the wheel.
Whether you’re a toddler who’s just learning how to speak or an elderly soul who’s waiting around in their rocking chair, there’s a command you probably have no shame in asking. No, it’s not “Take me to the bathroom” (though that may be a commonality between someone who’s two and someone who’s 92). The command I’m thinking of is “Tell me a story.”
Office culture. Work-life balance. Millennials. There are a lot of mainstream buzzwords about marketing agencies. And for all the sarcastic jokes we hear about beer-filled fridges and having dogs in the office, there’s a lot to be said about the positive aspects of a progressive work environment. At 9 Clouds, our team has good days and bad, but we’ve had incredibly low turnover, something we attribute to our workplace culture. Although marketing perks won’t work for every industry (it’s sure hard to work remote and sell cars), these are three things we think will improve morale and retention no matter what industry you’re in.
Digital marketing is a fast-changing industry. Learn these four skills in the short term, and improve the following four abilities in the long term, to find employment and influence the direction of digital marketing.
On Monday, Tesla surpassed General Motors as America’s most valued auto company. Stock for the electric car company edged out GM’s value. This is both a show of market confidence in Tesla and an indicator that investors have reservations about GM. So . . . why do the trade values of these companies matter to you? Let’s take a look.
Like Dorothy when she first arrived in Oz, my first week at 9 Clouds was filled with lots of new and exciting things — but also food. I mean, seriously, this place has good taste in lunch. I think it’s safe to say they took “Taco Tuesday” to heart on my first day, as we enjoyed a delicious array of food from Qdoba. The food supply didn’t end with tacos. A few days later, we enjoyed “Shahi Thursday” with a delectable spread of Indian food. Although the food was great, the team did have to say goodbye to one of…
Were you hoping to have a perfect “March Mania” bracket this year? Well, you probably should place your hopes somewhere else. According to Jeff Bergen, a professor of mathematics at DePaul University, the odds of a perfect bracket are at best one in 128 billion and at worst one in 9.2 quintillion. To put this into perspective, even if everyone in the entire U.S. filled out a bracket, there is less than a quarter of 1% chance that anyone would fill out a perfect bracket. With those odds, you’d have better luck with a variety of other circumstances. For instance, you have a one…
Trying new things can be scary. Whether you’re starting a new job, moving to a new city, or looking at a new car, the uncertainty of change can be suffocating. And with a big, scary new change like autonomous vehicles, you’re not even the one behind the wheel (so to speak). The public has some pretty big concerns about autonomous vehicles, and there are plenty of driverless car problems that still need solutions. Let’s take a look at the five main obstacles facing driverless cars right now.
This post is the third in a series of articles exploring our 2017 State of Automotive Marketing report. Read the first and second posts, or download the full report now. The first excerpt post from our 2017 State of Automotive Marketing report explored the big-picture ideas, trends, and strategies embraced by dealerships throughout the U.S. The second excerpt post took a closer look at the current auto market trends as well as the auto marketing priorities and strategies used by dealers in 2016. It also pointed out ways in which auto dealers can better prioritize their automotive marketing to increase return on investment (ROI). In this third post, we will explore…
How often do you hear your automotive sales team saying there aren’t enough leads, or the leads aren’t any good? Getting the right leads is a problem for dealerships across the country — especially the ones stuck in the marketing sales process of the previous decade. But with the right long-term strategy, you can attract online car buyers more effectively than ever before.