Facebook Marketplace reaches car buyers on Facebook for free. Facebook Marketplace is quickly growing and now allows car dealers to push their used inventory into the Marketplace, including via partners like Cars.com. Join us to learn how this new tool, which will ultimately disrupt third-party lead provider sites like AutoTrader and Craigslist.
Facebook controls attention. That’s why auto dealers need to use Facebook Marketplace. Now, you can. The average American is on Facebook and its related apps almost an hour a day. With a hold on our attention, it is the perfect place to help people do what they want to do, whether it’s watching TV (Facebook Watch), chatting with friends (Facebook Messenger), or even shopping (Facebook Marketplace). Today, Facebook announced that auto dealers can now push their used inventory into the Facebook Marketplace. The future is here. (Read the official announcement here: Facebook Marketplace for Automotive).
Certain things are synonymous with millennials: Facebook, iPhones, rose gold (AKA “Millennial Pink”), and — you guessed it — Taylor Swift. A crossover of such iconic millennial things would be too much to process. Or would it? Let me introduce you to “The Swift Life.”
Hello! Welcome to our special blog-post edition of 9 Clouds Live: on-demand digital marketing for auto dealers. Clearly, I am not Scott (no matter how much I want to be). Even so, I’m going to break down everything he discussed in the first episode, titled “Why Facebook Matters.” I’ll explain how to use Facebook ads to build your business, attract car buyers, and acquire key customer data. Let’s do this! You can keep reading below, or you can watch Scott Meyer introduce the 9 Clouds Live video series in episode one of the first season.
Blogging used to be a set-it-and-forget-it marketing channel. In the past, when you’d run a blog for your business, you’d brainstorm topics relating to the keywords you wanted to rank for, write a post framed around one of those keywords, and then publish and promote the post using social media and online ads. Now, keywords and on-page search engine optimization (SEO) are the status quo. Everyone online is implementing these standard SEO practices. Let’s dare to be different and break out of the SEO norm. Come forth and challenge your content strategy with a new set of rules! Where shall…
About 25% of the world’s population is on Facebook. (That’s more than two billion people.) And every day, 25% of the world collectively watches 100 million hours of video on Facebook. Wrap your head around that for a second. In Delhi, Brisbane, Paris, and Minneapolis, one out of four people is on Facebook, probably watching a cat or cooking or car video right now. This is an opportunity business owners cannot ignore. Facebook allows you to form community with real people — to talk directly with customers throughout their sales process and develop relationships during the ownership cycle.
INBOUND, HubSpot’s truly massive digital marketing conference held in Boston each year, really isn’t what you’d expect. Mostly because I don’t think any one of us attendees can be totally prepared for the sheer size of the conference. 24,000-plus people from 131 countries . . . it’s a lot of awesome brain power in one place. And a lot of fun — marketers really know how to throw a party. INBOUND left us feeling both exhausted (we walked miles around the Boston Convention and Exhibition Center every day!) and motivated to make a difference in our industry.
Auto dealers live in a world of alphabet soup. But in the mess of confusing acronyms are big opportunities to make money. The terms iMR and LMA don’t mean much to people outside of the Chevrolet auto family (or the team here at 9 Clouds) — but they’ve been known to cause a fair amount of anxiety for some Chevy dealers. I recently had the opportunity to learn more about the inner workings of these Chevy auto co-op programs, including how dealers submit claims for iMR match funds. It’s a confusing system at first, but once you learn to meet…
If you’re an active Google AdWords user, you’ve probably noticed a few recent rollouts of updates, additions, and beta versions. We highlighted the biggest changes happening to the AdWords interface earlier this year. And now, there are a few more AdWords updates you’ll want to note. Don’t worry — you’ll still be able to toggle back to the old-school version if you want. But with these four improved features, we think it’s worth taking the plunge to the new AdWords interface.
Here’s a situation for you. You’re sitting in your brand-new car, which you just drove off the dealership lot. You pull into your driveway and begin to set up all your new vehicle’s technology features, like the driver information center, Bluetooth hookup, Pandora Radio, and more. You try to figure out the setup process by fumbling through it yourself. When that proves unsuccessful, you turn to the owner’s manual. Unfortunately, the manual has vague instructions with few images — or worse, no setup instructions at all.
9 Clouds was founded to help teach businesses how to use the Internet more effectively. Asking questions is the best way to learn. Since education is one of our core values, we were thrilled when Gail reached out to ask for more information about autonomous vehicles, a topic we’ve been writing about a lot lately. For those who are equally curious about the topic of driverless cars, here’s a look at our conversation with Gail.