As an auto dealership owner or manager, you know what you want to promote in your automotive Facebook ads — your vehicle inventory and your dealership’s service. However, you and your marketing team may be unsure of just how to create ads that attract attention and, ultimately, turn users into customers.

Choosing the right ad format for your dealership’s Facebook campaigns can leave your marketing team’s heads spinning. With so many ad format options available, how do you pick the right one that best conveys your desired message? 

For many dealers, utilizing the carousel ad format in your automotive Facebook ads gives you more space to promote the vehicles you’re selling or the service you’re offering.

Why Should I Incorporate Carousel Ads Into My Facebook Ads for Auto?

Facebook carousel ads, or multi-product ads, were introduced in 2014. Carousel ads allow you to showcase between two and 10 images (or videos) in a single ad. That’s 10 unique chances for a potential customer to interact with your dealership. 

Additionally, carousel ads have historically seen 30-50% lower cost-per-conversion and 20-30% lower cost-per-click metrics. 

Whether you’re trying to sell specific vehicles, promote a storewide event, or encourage drivers to schedule their next service appointment, you can accomplish your goal with automotive carousel ads!

Four Features of Facebook Carousel Ads for Auto

There are plenty of compelling reasons to integrate carousel ads into your Facebook advertising strategy, but here are four ways auto dealers can benefit from this unique ad format. 

Display Inventory

One of the most common uses for automotive carousel ads is to promote inventory.

This can be as broad as you want, such as promoting all used vehicles. Or, you can get hyper-specific with the inventory you promote, such as “used trucks with under 50,000 miles” — the possibilities are nearly endless!

Instead of manually adding each vehicle to your carousel ad, you can make the process easier by advertising from a Facebook catalog using technology like Cumulus, which dynamically feeds your inventory in your Facebook ads. 

CUMULUS

Utilize Image and Video

Carousel ads allow you to upload an image or video, or both. 

While a picture may be worth 1,000 words, a video has no word limit! Does your dealership utilize walk-around videos in your auto marketing? Carousel ads are a great way to showcase these videos. 

For example, if you want to promote the new RAM truck, you can include a walk-around video on the first carousel tile, followed by the RAM 1500 inventory so people can shop. 

Share Multiple Features About a Vehicle

Highlighting the major features of a particular vehicle is a good way to gain interest from shoppers. However, it can be difficult to share everything about a vehicle in a few lines of ad copy. That’s where carousel ads come in handy. 

You have up to 10 carousel tiles to include top features of any vehicle. This allows you to more easily tell a story about the vehicle you’re promoting.

More Room for Creativity

Advertising an image of a vehicle on your lot isn’t the only way to approach Facebook advertising. 

Your marketing team can flex their creative muscles by trying something a little out of the box that still gets your message across, such as stretching out one image across multiple carousel tiles.

Diversify Your Automotive Facebook Ad Portfolio

While carousel ads are a great option for automotive Facebook marketers, they aren’t the only option.

From carousel ads, to collection ads, to lead ads — almost every single ad format has a role in successful automotive advertising. It can be overwhelming for dealership owners and marketers alike. That’s where we come in. 

Our team acts as an extension of your marketing team, helping you determine the right strategy to achieve your business goals. Explore our Facebook ad services and see how we can help you.

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