Billions Can’t Be Wrong: Why YOU Should Be Using Facebook Ads
About 25% of the world’s population is on Facebook. (That’s more than two billion people.)
And every day, 25% of the world collectively watches 100 million hours of video on Facebook.
Wrap your head around that for a second.
In Delhi, Brisbane, Paris, and Minneapolis, one out of four people is on Facebook, probably watching a cat or cooking or car video right now.
This is an opportunity business owners cannot ignore. Facebook allows you to form community with real people — to talk directly with customers throughout their sales process and develop relationships during the ownership cycle.
You can do this right now by building campaigns around four basic strategies.
Step 1: Raise Brand Awareness
First up, you want to generate awareness among people who are near-market (or soon to buy).
Video ads or link ads on Facebook are the perfect way to drive traffic to your website.
These ads not only help build up your brand, but also collect audience data for future retargeting with the Facebook pixel.
Step 2: Generate Consideration
Now that people know your business, maximize your campaigns by increasing your reach and frequency.
Carousel ads work well for this stage because you can showcase multiple products — shoes, cars, dog toys, whatever you’re selling!
Because you’ve been collecting data, you can also run remarketing ads to people who saw your original ads and then promote to them the benefits of doing business with you.
Step 3: Sustain the Momentum
It’s time to generate real leads, right?
Facebook’s got an ad for that, aptly named a Lead Ad. You can also start utilizing dynamic campaigns, which serve up exactly the product someone recently viewed on your site.
This stage allows you to provide relevant offers to people who are now in-market (AKA ready to buy) and bring them to your store for the sale.
Step 4: Study with 9 Clouds
It’s easy for me to call these “simple” strategies because I spend all day thinking about Facebook.
But if you find yourself overwhelmed by the process, check out our free online video course all about Facebook ads.
9 Clouds Live – Facebook gives you a primer on using Facebook ads for your business, from beginner’s level to advanced.
Or. if you really don’t have time, just reach out to us. That’s what we’re here for!
The only thing you can’t do is ignore Facebook. It’s where your business needs to be now and in the future to reach shoppers right in your community.