Hard things are hard, but they uncover your potential. I was reminded of this lesson after seeing Michelle Obama. More

Earth-shattering disasters, like a hurricane or wildfire, inspire empathy. As businesses, our customers deserve this care regardless of the weather. Passionate work is your business'… More

The ideal Facebook ad budget should be based on three things: a percentage of your overall digital ad spend, your audience size, and the goal… More

Automotive buyers have a long lifecycle. They won't buy a vehicle for years; then, suddenly, they're using at least 24 touchpoints to learn about which vehicle to… More

My first “real” job was as a professor, teaching political philosophy: Hobbes, Locke, and the like. My favorite part was taking abstract, complicated topics and… More

We have long argued that Facebook ads are reshaping the automotive marketing industry. In the 2017 State of Automotive Marketing, we discovered that dealerships that use… More

Digital marketing is a fast-changing industry. Learn these four skills in the short term, and improve the following four abilities in the long term, to find… More

Netflix is destroying cable TV for one basic reason: it’s playing with a different time frame. Netflix is building its business for the long term by… More

The automotive market may be growing, but competition is also increasing. Most notably, competition is no longer among car dealers alone. When an auto dealer tries… More

9 Clouds published our second-annual State of Automotive Marketing this week. Original research, like this report, improves our work and attracts customers. Learn why and how… More

Want to listen instead of reading? Click here for audio of this post: Meet Madison Rowley. He has the world's best beard. This is not… More

The future of content for businesses and marketers is quickly changing. It has tremendous impact on our cultural and political lives, not to mention your business.… More