Ads Manager vs. Business Manager: Which Is Better for Auto Facebook Marketing?
Geometry was never my best subject in school, but there is one rule I’ll always remember:
Every square is a rectangle, but not every rectangle is a square.
So what’s the difference between the two Facebook marketing platforms, and which is better for your auto dealership or other business? Let’s see what the answer shapes out to be.
What’s the Difference Between Facebook Ads Manager and Business Manager?
In case you weren’t paying attention in geometry class, here’s a quick review of rectangles vs. squares:
Rectangle: Has four interior right angles
Square: Has four interior right angles and four equal, straight sides
By these definitions, we can see that a square fits under the general definition of a rectangle, but a rectangle does not fit under the definition of a square since a rectangle does not have four equal sides.
Okay, geometry lesson officially done. Now, let’s get back to Facebook.
The easy answer to the “What’s the difference?” question between the two platforms is that Ads Manager is one of the many assets housed within Business Manager, but Ads Manager alone is not Business Manager.
Let’s dig into the features of each platform.
Business Manager (The Rectangle)
The purpose of Facebook Business Manager is to help you “manage ad accounts, Facebook pages, and the people who work on them — all in one place.”
Business Manager is more or less the hub for accessing all of your Facebook marketing needs, including ad accounts, catalogs, pixels, and business pages.
Why might your dealership or company need Business Manager?
- You need more than one ad account.
- You need to request access to multiple pages and ad accounts.
- You have multiple employees who need access to your Facebook assets.
- You want access to business-level insights and reporting.
The best part about Business Manager? It’s completely free, so why not take advantage of it?!
Want to know the full list of benefits of utilizing Business Manager for your auto dealership or other business? We outline them all — plus teach you how to set up your Business Manager the right way — in this post. ↓
Ads Manager (The Square)
If you want to take your Facebook marketing up a notch — and, as a result, increase brand awareness, improve foot traffic to your business, and increase leads and sales — you’ll need Ads Manager to make it happen.
As mentioned earlier, Ads Manager is just one of the assets housed under the more general Facebook Business Manager platform. (You can run ads directly in Ads Manager without having a Business Manager, but we almost always recommend running them through Business Manager.)
According to Facebook, Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger, and the Audience Network. This all-in-one tool allows you to create ads from scratch and manage them while they run.
Ads Manager will also tell you how well your campaigns are performing based on a number of different Facebook metrics, including:
Wondering how your Facebook results measure up to others in the auto industry? Download our Performance Benchmarks Report to see where you stack up!Download the Performance Benchmarks Report
Ads Manager itself is free to access; however, you will need to set a budget in order to run your Facebook ads.
Figuring out the right budget for your car dealership Facebook ads (and your entire marketing budget in general) can be difficult for marketing managers. Need some budget guidance? Watch our recent webinar on how to plan and budget for your dealership’s 2020 marketing strategy!
Get the Right Facebook Angle with Business Manager and Ads Manager
Let’s go back to the original question: Is Business Manager or Ads Manager the better option for your car dealership Facebook ads?
The truth is, while you technically can use Ads Manager without a Business Manager, you actually need both platforms in order to find the perfect angle for your dealership’s Facebook marketing strategy.
Need some help coming up with the right measurements? Take a look at some of our popular Facebook resources for auto dealers:
- Facebook Ads for Auto Dealers [eBook]
- “Navigating Facebook Targeting Restrictions” [Webinar]
- Facebook Catalog Health Checklist [PDF]
- “5 Questions to Ask Your Agency About Facebook Ads” [Article]
Maybe your dealership’s Facebook strategy feels more like an irregular polygon, with many complex angles you don’t know quite how to measure.
If that’s the case, consider a digital marketing assessment with 9 Clouds, where you can ask any Facebook question you have and get personalized tips from our Facebook specialists!Download our Facebook eBook