Partner Profile: Denny Menholt University Honda

Long-term Digital Marketing Partnership Improves Website Performance for Honda Dealership

One of the most important things about a long-term relationship is long-term growth. The Denny Menholt University Honda store has been working with 9 Clouds as part of the larger Denny Menholt Auto Group since 2014. The group acquired this store in 2016.

Each aspect of their digital marketing strategy continues to work together to grow overall website traffic and generate online engagement with current and potential customers.

This is exactly why we refer to our working relationship as a partnership, rather than just being another vendor. 

During the course of our partnership, 9 Clouds has provided insight and data analysis to assist in digital marketing decisions — whether it’s adding or removing services. 

How Our Partnership Works

Throughout this long-term partnership, we work closely each month to provide the best cross-platform digital marketing strategy for the University Honda dealership. Each tactic is analyzed for how it can not only work digitally, but also leverage and collaborate with what the store is doing on TV and radio. 

9 Clouds is responsible for several digital marketing tactics each month, including: 

• Facebook advertising
• Google Ads campaigns
  • Search
  • Dynamic retargeting
  • Reputation monitoring
• Microsoft Ads (Bing) search ads
• Email marketing
• Website content development, as needed
• Lead tracking

Depending on the given industry, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Now, more than ever, reengaging existing customers and capturing basic, quality contact information is essential for marketing across all platforms.

9 Clouds takes the information the sales and service teams at the store input into their CRM to make informed decisions and target ads and email marketing to the right audience at the right time. 

The combination of online ads and targeted automotive email marketing works in tandem to drive website traffic and internet leads and sales for this Honda dealership.

The Benefits From Our Partnership

During our time working together, multiple 9 Clouds services have consistently been within the top 10 sources of traffic to the Denny Menholt University Honda website.

In 2021, 9 Clouds deliverables accounted for 38.79% of all website traffic, consisting of referrals from several platforms, such as Facebook, Google Ads and Microsoft Ads, as well as email marketing. This has increased substantially from our first year working together, when 9 Clouds accounted for only 9.5% of website traffic. 

Direct and organic traffic held the first and second highest traffic sources. These are ideally the sources that hold the top two spots because they are free and assist in paid advertising performance. 

Organic traffic is a result of good website content and optimization. 9 Clouds has assisted in website recommendations for University Honda and building content throughout our partnership to make sure the most relevant content is available for potential and returning customers.

Help Us Help You

Whether you have one or more of these services currently, 9 Clouds can help fill the gaps.

We continue to build on our client’s success each month of our partnership. Nothing is a “set it and forget it” with 9 Clouds. 

Over the course of this partnership, we’ve added services, added budget and even recommended lower budgets. We don’t take commission on any of our ad spends, and we only believe in spending money on things that deliver results. 

If it’s not in the best interest of our client to spend money somewhere, we don’t recommend it. 

We’ve helped many auto dealers, and we can’t wait to help you!

Learn More About Our Partnerships