[Case Study] VinSolutions Email Brings New Marketing Opportunity
9 Clouds has worked with many auto dealers who have a love-hate relationship with their customer relationship management (CRM) tool. Many also do not have the time to learn a different tool within the CRM platform.
Email marketing is one of the best ways to nurture your current customers and automotive leads. Learn about a GM auto dealership that started using its CRM email marketing tool, VinSolutions, to market to its customers.
As California started to slowly open from the pandemic in the fall of 2020, Chavez Buick GMC wanted a way to connect with previous customers and let them know about what was happening at the dealership. While they were emailing individuals in regards to sales, they were not marketing to their whole customer list.
Their dealership offers many opportunities online so customers can do much of their shopping from home. They also offer vehicle delivery and service pick up and drop off. To communicate all of the available amenities, the store was interested in email marketing but didn’t have the time or money to invest in another tool. Luckily, the dealership had an existing partnership with 9 Clouds, and our team has experience with CRM email marketing.
With the help of 9 Clouds, Chavez Buick GMC started using their CRM email marketing tool built into VinSolutions, their CRM platform. Each month the team at 9 Clouds drafted and marketed different specials as well as updates related to the southern California car dealership.
9 Clouds was able to effectively draft mobile-friendly emails and target specific customers from within their database, as well as market to current leads within their system.
Because we worked directly within their CRM, the Chavez sales team was able to follow up with those who opened and clicked emails. Alerts notified their team of any engagement within the email. Each step of the sales process was documented and shows where leads are within the sales funnel.
Within six months, car dealership emails have been sent once a month. Email open rate is above the automotive industry average of 12.6%.
- Sales marked from email source – 4
- Service ROs marked from email source – 46
- Email open rate – 31.22%
“By emailing our existing contacts within our CRM, we’re able to market to the lowest-hanging fruit. 9 Clouds makes this easy.”Jason Chavez, Chavez Buick GMC
Need Help With CRM Email Marketing?
At 9 Clouds, we love to learn and find the best opportunities for our clients to thrive and grow their business. Working within your CRM platform is a great way to follow lead opportunities from start to finish. If your team needs help creating emails within your CRM platform, reach out and chat.
We work earnestly to consistently exceed industry benchmarks for automotive marketing. Request your free marketing assessment to see how 9 Clouds can help you bring a winning emailing strategy to your dealership’s digital marketing.