Ways To Use Email To Reach Your Livestock Customers
To Whom It May Concern;
Just kidding! 😆
No one wants to read a boring email. In fact, they don’t read them. Those emails get sent to the trash, earn unsubscribed status, or go completely ignored in the inbox.
That being said, there are a lot of benefits email can bring to your business. And guess what? This applies no matter what industry you are in — including the livestock industry.
That’s right. Farmers and ranchers of all kinds — from those raising bulls to sheep to chickens — can use email to drive phone calls, catalog sales, and other goals.
The livestock industry is an untapped market when it comes to sending emails to consumers. There are so many ways that you can benefit from being one of the first in your field (no pun intended) to send captivating emails to your customers.
Email marketing is able to:
- Generate website and in-person traffic.
- Increase sales and grow revenue.
- Nurture leads to become customers.
- Bring awareness to your business.
There are so many ways you can customize your emails so that they attract customers — whether you’re a rancher looking to strengthen your herd’s bloodlines or a restaurant or consumer looking to buy meat from your farm.
4 Benefits of Email Marketing for the Livestock Industry
Want to build a relationship with your potential customers or current customers? Email can help.
You can create emails that perfectly target your audience and catch their interest. At the same time, you can establish your brand — showing who you are, what your business stands for, and what your potential customers can come to expect from you.
If you’re a sheep farmer selling market lamb to restaurants and butcher shops and to individual consumers, you want to customize your message based on what the customer is looking for. If you’re a rancher selling bulls, genetics and cow-calf pairs, you’ll want to reach those different customers with different messages.
By segmenting your customers into different lists, you can reach different audiences with the right message at the right time.
Lists can be built with much more information than just past purchases (as long as you are collecting that customer data). What is the customer interested in? Are they local or even located in your state? Are they a recent (or not recent) customer? Are they just looking for more information or renewing a contract?
3. Customer Re-engagment
Have a customer who bought from you previously but hasn’t been back in a while? Did you get a lead from someone who downloaded a sale catalog but didn’t buy anything?
You can reconnect with these contacts easily through email (as long as you got their email address in the first place). You could offer them a personalized discount, ask them what they’re looking for, or just reach out to re-engage them and get them looking at the products you’re offering.
4. Measurement and ROI
Want to see how your email did? Look at your email analytics.
Reviewing your analytics from email sends will give you a better understanding of what your customers are reading and what action they are taking after receiving an email. The more data you have, the better you will get at predicting what your customers want to see in their inbox.
Reviewing your email’s analytics can also give you a sense of whether your current email strategy is working — meaning you’re generating more calls, getting more website contact form fills, or seeing more emails looking to buy from you.
More Quick Email Marketing Tips
- Be smart and strategic with your emails. Don’t send one every day, but be consistent in sending them.
- Include a call-to-action (CTA) in every email. The point of these emails is to get people to take action and do something — such as to call, reply to the email or order from your website.
- Send emails from a person, not a brand. Emails from firstname.lastname@example.org are not opened. Emails from John@9CloudsRanch.com are, because the people receiving the email know who John is.
- Don’t ignore the subject line. Use subject lines and content that make people open the email and read through (and click to your website or engage with you by replying).
Pro Email Marketing Tip: Be Creative!
Not every email needs to be strictly business professional. When you are sending a personalized email to your customers, be creative and have fun!
Don’t be afraid to be silly or witty. In fact, we recently wrote an email with the opening line “Ahoy Matey, Come on out and see our beachin’ good deals.” We’ve found the possibilities for cow puns in subject lines are nearly endless. 😉
When it comes to email marketing, there is no rule book. The more creative you are, the more likely your customers will read your email.
See How to Make Email Marketing Work for You
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