Three Types of Emails Boat Dealers Should Incorporate Into Their Digital Marketing
Think investing in email marketing for your marine dealership is irrelevant in 2021? Think again.
Unlike other social media channels, you can reach your entire target audience with their email addresses, as opposed to just posting on Facebook or Instagram alone.
Plus, email offers the highest return on investment (ROI) of any marketing channel, bringing you an average of $42 in return for every dollar spent.
Maybe this sounds compelling, but as a marine dealership owner, you don’t know where to begin. Here are three types of emails to incorporate into your marine digital marketing strategy.
Note: The email examples below are from automotive dealerships, but the messaging can easily be pivoted to the marine industry.
What: Boat Dealership Newsletter Email
Who: All active email contacts
Why: Newsletter emails are a fun, interactive way to keep people up to date with what’s going on at your boat dealership. You can include fun videos, links to blog posts, and provide any updates on the business such as new employees, marina renovations and changes in business hours.
Plus, newsletter emails are a good way to engage contacts who haven’t received emails from you in a while, as the send lists for newsletter emails should be larger than your other, more focused emails (more on those below).
Sale and Promotions Email
What: Boat Dealership Sale / Promotions Email
Who: Current boat leads and those who purchased more than five years ago
Why: The end game is to sell boats at your dealership. Sending sale and promotion emails to current leads will help keep them engaged in their boat-purchasing journey.
You can also send these emails to past boat purchasers who may be looking to upgrade their boat soon, that way you’re dealership is top of mind when they are ready to purchase.
Leave a Review Email
What: Leave a Google Review Request Email
Who: Recent past boat purchasers
Why: If your boat dealership struggles to get quality reviews, sending an email encouraging recent boat purchasers to leave a Google review about their experience with your team is a good way to beef up your credibility.
Think reviews aren’t that big of a deal? In a 2021 Bizrate survey, 91% of responders say they read at least one review before making a purchase decision on a product, business or service. Checking reviews are becoming a common touchpoint in the average boat buyer’s road to purchase.
Get More Email Marketing Help for Boat Dealers
With the right marketing practices, you can put email to work for your marine dealership. Email is here to stay, so you might as well learn how to use it powerfully!
If you think that building your own email marketing strategy sounds like a lot of work, consider hiring a marketing agency (like us!) to help you with your email messaging.LEARN MORE ABOUT EMAIL MARKETING