Imagine this: You’re walking down the street, phone in hand, when suddenly you receive a notification from a local coffee shop nearby offering 20% off your next purchase. 

Now if you’re like me, you’d be sounding like an old geezer saying, “What the h-e-double-hockey sticks is this? Who hacked my phone?” 

This is geofencing. It’s a marketing tool that uses location-based technology to send targeted messages to potential customers based on their physical proximity to your business.

But how can your business use geofencing effectively? Let’s break it down with some examples.

What The Heck is Geofencing? 

Before you stick your entire hand in the geofencing ‘cookie jar’, you must first take the hypothetical lid off. This lid being: what even is geofencing?

Let’s break it down quickly because I’m excited to talk about the example.

Geofencing is a virtual boundary set around a specific location.

When someone enters the boundary with a smartphone that has GPS, Wi-Fi, or cellular data on, they can receive alerts, notifications, or even ads from businesses nearby. It’s a clever way to engage with people in real time and entice them to visit your store, restaurant, or service-based business.

Think of it like a digital “Welcome!” sign that pops up just as someone is about to walk past your front door.

Plus, once you’ve shown someone a geofenced ad, you can then retarget them with other ads in the days, weeks, and even months that follow.

Mobile Geofencing: Your Dealership’s New Secret Weapon

Some Concrete Examples

Reel in Shoppers to Your Retail Store

Got a retail store?

Let’s say you own a clothing boutique. You could set up a geofence around a busy coffee shop down the street. When people leave with their lattes, they get a notification from your store offering 20% off if they pop in within the next hour.

It’s a little nudge that creates a sense of urgency — and it just might turn those coffee drinkers into customers!

Time Out Hungry Restaurant Goers

​​For restaurants, it’s all about catching people when their stomachs are rumbling.

Imagine this: You own a fast-casual restaurant, and you set up a geofence around the business district during lunch hours. As office workers walk by, they get a message from you offering a lunch special. Perfect timing, right?

You’re now top of mind just when they’re deciding where to eat. Hungry customers, meet your restaurant!

Stand Out From Other Auto Dealerships

By placing geofences around other dealerships, you can reach potential buyers just as they are taking a test drive or about to visit other dealers

You can set up a geofence around a competitor’s lot. When someone pulls in there, they get a notification from your dealership offering something tempting — like a discount on test drives or even a free oil change if they come to check out your cars instead.

It’s a simple way to get their attention at just the right moment and steer them in your direction.

Reach The Right Crowd for Your Event

Hosting or sponsoring an event?

Geofencing is a great way to engage with attendees while they’re there. You can set up geofences around the venue to send people reminders, special offers, or even exclusive content right when they’re in the mood for it.

Let’s say you’re a local brewery sponsoring a music festival. You set up a geofence around the festival grounds, and as people enjoy the event, they get a notification from you offering a free drink at your brewery if they show their festival wristband.

It’s a fun way to bring the crowd to your place during or after the event!

Locate People Needing Local Services 

If you run a service-based business, like a cleaning company or a landscaping service, geofencing can help you target specific neighborhoods where people might need your help — but haven’t thought to look yet.

Let’s say you own a landscaping business. You could set up a geofence around a high-end residential area. When homeowners in that neighborhood drive by, they get a notification about a limited-time offer on lawn maintenance or garden design.

It’s a simple way to catch their attention, spark interest, and start generating leads right from the area you want to work in.

Geofencing Service

Let’s Make Geofencing Work for You

Geofencing is a great way to connect with customers when they’re close and ready to engage. It’s all about delivering the right message at the right time and creating a personalized experience that encourages people to take action.

So, whether you’re a small business owner or running a larger operation, geofencing could be the secret weapon you’ve been looking for to boost foot traffic and drive sales. Ready to give it a try?

Let’s talk about how we can help you set up a geofencing campaign that puts your business on the map — literally! *ba dum tss*

Geofence where you want it »