[Case Study] Dominate Hot Leads with Dynamic Facebook Ads for Auto Dealers

[Case Study] Dominate Hot Leads with Dynamic Facebook Ads for Auto Dealers

Dynamic Facebook ads are the most targeted type of ad available to your store.

If television and radio ads are like dragging a net randomly through water (with a wild hope of catching the right leads), and if most targeted Facebook ads are like the specialized traps and baits that bring in the exact fish you’re after . . . then dynamic Facebook ads are like shooting fish in a barrel.

 See how dynamic ads on Facebook worked for one dealer in Springfield, Illinois »

What Are Dynamic Facebook Ads?

We’ve written about dynamic Facebook ads before, but if you’re new to them, just think about the last time you were shopping on Amazon.

You looked at a book, a toaster oven, or a sleek, stunning, luxury-model fountain pen. But for one reason or another, you clicked away.

Later, on another site, you saw that same book. Or toaster. Or gorgeous writing utensil your wife would kill you for dropping money on. . . .

That’s how a dynamic Facebook ad works for auto shoppers. It shows them, in a carousel ad tailored to their taste, the exact vehicles they were looking at on your website.

Better yet, dynamic ads show to only the people who have viewed your store’s vehicle description pages (VDPs). That means you’re targeting the potential buyers who are furthest along in the funnel.

And these ads work really, really well. (See for yourself!)

How Are Dynamic Facebook Ads Rocking the Springfield Market?

We ran dynamic ads for five months in Springfield, Illinois, for a dealership called Green Mazda, and the results were thrilling.

Running dynamic ads for auto shoppers nearing the bottom of the funnel resulted in:

  • Tight targeting for repeat visitors
  • Higher frequency and impressions per shopper
  • More clicks at a lower cost per click (CPC)
  • More pages viewed and more time on site per visitor

When you narrow your wide field of potential leads to just the folks who are definitely interested in your new or used inventory, your metrics are sure to improve.

But it’s been amazing to see them improve this much.

See the results of our case study on dynamic Facebook ads for yourself, or read more case studies here.

READ THE FULL CASE STUDY ››