AMAZON ADVERTISING SERVICE
Reach more active shoppers and convert them into leads!
If you want to get in front of shoppers with your product, consider this: 61% of all internet users in the U.S. use Amazon to start their search for a new product.
That’s right — Amazon beats Google! And, even if you don’t sell on Amazon, you can still generate leads from their huge ad network.
With more than 2.72 billion unique visitors a month, you can target a huge percentage of shoppers with display and over-the-top (OTT) video ads on Amazon. You just need the right experts to target shoppers.
Use Amazon’s Detailed Targeting Options
Target shoppers by keyword, product, audience and more (depending on the ad format you choose).
You can exclude targeting, too. Exclude specific keywords and brand names you don’t want to show up under. Basically, with Amazon ad targeting, the sky’s the limit!
Show Up On Amazon and Beyond
Choose from display ads on desktop or mobile (on Amazon’s website and a few partner sites, like TBS™ and CBS™) or video ads on Amazon’s OTT service (on the Fire homepage and IMDb streaming channel).
Help Your Entire Digital Strategy
Amazon gives you another option for showing up where people are searching for your products or services, alongside ads on other digital platforms.
Amazon also tells you what people searched that brought you clicks — information you can use to:
- Better your site SEO.
- Create content ideas.
- Give you a head-start on keyword ideas for Google and Microsoft ads.
Start the Conversation Today
Are Amazon ads right for your business?
Our team can take a look and identify opportunities or gaps in your digital marketing that could get you more leads and sales. We never charge commission on ad spend, so your budget stays focused on your ads.
Get practical advice by filling out the form below for your free digital marketing assessment.
Frequently Asked Questions
Yes, you can! It’s limited, and you still need a professional account, but you can run certain ads without selling on Amazon.
Choose from: Sponsored products, sponsored brand, sponsored display, audio ads, and video ads. Amazon recommends sponsored ads to start, and your ad choices are limited based on your account status.
Running Amazon ads will get you in front of plenty of new shoppers on the most popular online shopping site. Sponsored display ads can appear on the Amazon homepage, Twitch, product detail pages, and thousands of apps and third-party sites — allowing far more reach for your business!