Now owned by Meta, Facebook and Instagram continue to be some of the most popular social media platforms available online. Facebook is actually still the most popular, with more than 2 billion users every day. (That’s right, billion with a B.)

No matter what industry you’re in, advertising on Meta is something your business should look into. Around 3 in 4 Americans are on Facebook and Instagram and they spend nearly 4 hours every week on Facebook and 3.4 hours on Instagram — so it’s the perfect opportunity to meet your customers exactly where they’re spending their time.

So if you’re reading this, maybe you’re thinking about working with an agency (like us) to put your ads on Facebook and Instagram. Or maybe you’re running other ads and your current agency has suggested it.

If that’s the case, consider asking these questions so you have all the information.

How Will I Know My Meta Ads are Working? 

Like any other digital marketing ads, advertising on Meta platforms requires ad spend, so it’s important to know that your marketing dollars are being well spent.

The agency you’re working with (or interested in working with) should be able to help you identify some key performance indicators (KPIs) that help to show the value of your ad performance. 

A few KPIs that we track for our clients include:

• Click-through rate
• Cost per link click
• Conversion results

Not sure which conversions are most important to you? Your agency should be able to help! Based on the KPIs that they’d recommend, they should be able to suggest conversions that are most valuable for your business. 

From page views to phone calls to form submissions, conversions (a.k.a. key events in Google Analytics) can truly be almost anything that has meaning for your business.

You should also track in Google Analytics to see how many Facebook users actually clicked through to your website, how much time they spent there, and what actions they took.

Side note: If you’re not using Google Analytics, you should be, and we can help you get set up!

Google Analytics GA4 Setup Package

How Much Should I Expect to Spend on Meta Ads?

Your advertising budget depends on a few things, like campaign type, audience size, and campaign lifetime length. The agency you’re working with should be able to work with you to find a budget that will bring in great results without breaking your bank account. 

While Meta doesn’t have a minimum required ad spend, our Meta advertising specialists recommend a minimum spend of $250-$300 per campaign each month.

Don’t let an agency push you into spending more than you’re comfortable with. With the right targeting and optimizations, your agency should be able to work with the budget you have — and in some cases, we’ve actually seen improved ad results with less budget.

You should also find out if your agency charges a commission on your ad spend. At 9 Clouds, we don’t —but every agency is run differently, so it’s important to ask.

Why We Don’t Charge Commission on Your Ad Spend

How Will You Share the Results of Our Meta Ads?

If you never see the fruits of your labor, how do you know that your Meta advertising efforts are working? Cue the performance report! 

At 9 Clouds, we send our allies a monthly report that includes the final results of your ads, performance benchmarks to compare the results to, and information about offline events. It’s transparent, easy to read, and it helps us prove to our clients that their ads are bringing leads and sales to their businesses.

Ask your agency what their reporting system looks like, and make sure to mention any specific details that you’d like to see included in your report.

How Will You Keep Up with Meta’s Changing Rules and Regulations?

The only consistent thing about Meta advertising (and digital marketing in general) is that it’s always changing. (Seriously, it can be a pain.)

Your agency should be investing time and energy into researching the latest trends and developments to keep up with those changes. What worked a year ago might not work now — and AI is only accelerating those changes.

We have designated specialists who research best practices, attend webinars and meet with representatives, subscribe to blogs and newsletters, and share their findings with the rest of our team and clients.

Do You Want to Join Our Friends List? 

If you’re ready for real results with a digital marketing ally that you can trust, contact us for a free, no obligation digital marketing assessment. 

We’ll take a look at your current digital marketing efforts and see if there are any opportunities to add to or improve your strategies!

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