Step Up Your ‘Gram Game with Swipe-Up Links
I’m an Instagram junkie — almost embarrassingly so.
But I’m not the only one. More than 800 million people are actively using the app!
Since its inception in 2010, Instagram has grown from a simple photo-sharing app with low-quality, over-edited photos to an all-encompassing conglomerate of professional photos, videos, “Stories” (basically the Instagram version of Snapchat), celebrity gossip, news updates, business branding, and more.
With nearly one billion users, Instagram has opened up a world of opportunities for inspiration, sharing, and learning.
No matter who your customers are, they’re likely on Instagram — and hopefully your business is, too.
Should My Business Be on Instagram?
Does your business need to be on Instagram?
Yep. Here’s why:
But once your business has an Instagram profile, then what? Where do you go from there?
The app has actually made it pretty easy for companies to get users from Instagram to your website by allowing you to include links in your Stories. Or — as I’ll call it — the “swipe-up.”
Adding “swipe-up” links to your Instagram Stories will help you drive traffic and sales. Here’s how.
What’s the “Swipe-Up”?
I’ll show you an example from my own feed:
Here’s my news feed. The Stories at the top have been shared by both friends and businesses I follow.
I browsed through some of the Stories and came across this one:
This looks like a normal photo to share on a Story — but do you see that “See More” arrow on the bottom? That’s it! That’s the “swipe-up”!
So, naturally, I swiped up.
And here I am . . . no longer on Instagram, but now on the Indy Brand website, viewing the exact shirt from the photo I saw on the app. Now, I can easily and quickly add it to my cart and make a purchase.
This is a perfect way for your business to get followers directly from the app to a product page.
By posting photos of products or services on your Story that link directly to your website, you’ll be making it so easy for your followers and potential customers to make a purchase.
How Do I Add Swipe-Up Links to My Stories?
There are a few basic requirements to meet before you can add swipe-up links to your Instagram Stories.
First of all, you must have an Instagram Business Account. You must also boost your Insta-game to reach at least 10,000 followers.
Once you’ve made that happen, you can start including swipe-up links in your Stories.
Since I have neither a business account nor 10,000 followers, I enlisted my friend Isaac over at Team 4Runner to share a step-by-step of this process. Here are the three basic steps:
Shoutout to Isaac for sharing these images! He tries to do this a few times a week on his Team 4Runner Instagram account, saying he finds it to be valuable and leads to more people taking action.
“When we release a new sale, new product, new blog post, or feature a 4Runner build, we always make it a priority to post on our Instagram Story, make it linkable to the correct location, and let the viewer know to ‘swipe up,’” Isaac says.
“We average over 4,000 impressions on most linked Stories and see a jump in website traffic each time, typically for the full 24 hours it is live and active. It has most certainly helped us gain extra traction on products, especially during peak hours of the day or week!”– Isaac from Team 4Runner
That’s a pretty big deal!
So, if you’re considering building a stronger Instagram presence for your business, stick with it, and be consistent. It’ll pay off.
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