PINTEREST ADVERTISING
Drive traffic to your site with inspiring content on Pinterest.
Pinterest users actively look for fresh concepts and new things, making it an ideal platform for businesses to showcase what they offer.
Pinterest is a unique mix of social media and a search engine. People visit Pinterest not just to scroll, but to discover new ideas, inspiration, and products that spark their interest.
Well-crafted Pinterest ads effectively grab attention and drive traffic to your website. Ads on Pinterest blend seamlessly with organic content, showing up as promoted pins that feel natural and engaging — enhancing the user experience with your valuable content.
Effectively Target Your Audience
Target your ideal audience on Pinterest based on interests, keywords, demographics and more.
Pinterest also offers pixel-based technology, letting you track and retarget your audience for future campaigns — as well as show your return on ad spend (ROAS).
Interested in proving your return on investment (ROI)? We can help. »
Create a Visual Experience
Pinterest offers multiple format options for their ads. Catch a customer’s eye with static photo ads and keep their attention with 30 to 90-second video ads.
Whatever your business offers, turn your visual content into a powerful marketing tool that resonates with your target audience and helps your business grow.
Scale Your Sales
Pinterest offers a unique perspective to your marketing strategy — and it shouldn’t be overlooked. Incorporating Pinterest as part of an overall marketing strategy has produced great results for various industries.
Why should I advertise on Pinterest?
Because Pinners are looking to shop, they’re more likely to appreciate ads than on any other platform. On average, Pinterest ads earn a 2x higher return on ad spend with a 2.3x cheaper cost per conversion, compared to other social media platforms. That’s huge!
Pinterest offers a unique opportunity for your marketing strategy — and it shouldn’t be overlooked. Pinterest says its users spend twice as much shopping every month compared to non-Pinners!
Pinterest also has one of the lowest CPCs in social media advertising — so it’s a cost effective way of reaching your potential customers.
Start the Conversation Today
Ready to gain sales traction and reach new audiences more effectively? Let’s get inspired together.
Fill out the form to learn more about adding Pinterest to your digital marketing efforts.
FAQs:
A: Pinterest Ads can drive traffic to your website, increase brand awareness, and boost sales.
Because Pinners are actively seeking inspiration, your ads can reach people who are ready to take action, whether it’s making a purchase, signing up for a newsletter, or discovering more about your brand. Plus, Pinterest’s visual format can really make your products or services stand out!
A: While there are many male users on the platform, more than 44% of Pinterest’s advertising audience are women between 25-44 — an important demographic for many industries.
Pinterest continues to grow year after year. There are now 515 million active monthly users, up from approximately 250 million in 2019. That’s more than the population of the United States!
So, if you’re looking to reach an engaged, ready-to-shop audience, Pinterest is the place to be!
A: Costs of advertising on Pinterest vary depending on your budget and campaign goals. You can start with as little as $2 per day, and there’s flexibility to scale up as needed.
Pinterest uses a bidding system for ads, so we can set your maximum bid for actions like clicks or impressions. We can help you determine the best budget strategy to meet your advertising goals without breaking the bank.
Pinterest ads look similar to regular Pins, so they blend seamlessly with the platform’s visually rich content. Ads usually feature high-quality images or videos that capture attention.
You’ll find various types of Pinterest ads, including:
- Promoted Pins, which are standard images or videos with a small “Promoted” label
- Carousel Ads that showcase multiple images in a swipeable format
- Shopping Ads that display your products directly with pricing and availability.
Each ad type is designed to engage users in a visually appealing way while they browse for inspiration.
