Content Marketing for Auto Dealers

Write content with relevant keywords to bolster your automotive SEO, ranking on search engines and attracting potential customers to your website.

Content Marketing for Auto Dealers

Content Marketing with 9 Clouds

Whether you’re already invested in an automotive SEO strategy or you’re just getting started with automotive internet marketing, 9 Clouds can help you master on- and off-page SEO to help your dealership increase your visibility in search results. We don’t just create content for the sake of talking. Our content speaks. Every keyword, SEO strategy, landing page, and blog post we create provides value to internet marketing for car dealers.

The transition to online search as the core resource for individuals shopping for a vehicle has reduced the need for traditional search methods, such as Yellow Pages and newspapers. And since consumers’ search methods have changed, the way your dealership gets found must change, too.

Essentially, content marketing helps make your site visible to the right people — minus the high cost of traditional marketing. Quality auto leads are able to naturally find your dealership and discover what makes you different. If your automotive marketing strategies help them realize you have the vehicles and expertise they need, they will reach out to you, rather than you reaching out to them.

In this age of information and sensory overload, most people have become immune to traditional marketing tactics. Instead, users are going to search engines to find what they need, when they need it. That’s why the digital marketing car dealers need to make an impact is now content marketing.

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What Is Content Marketing?

Content marketing involves creating useful content and distributing it toward a targeted audience in order to acquire a loyal following. In other words — giving free resources now in order to receive paid compensation later.

By creating useful content, your automotive SEO improves and your messages resonate with people who care about what you have to say. If your messages are relevant to what their needs are, they will respond.

Automotive digital marketing that informs leads instead of interrupting them will set you apart as a dealership that is trying to help them instead of one that is worried about the sale.

For an effective content marketing strategy, you first need to establish your ideal audience and pinpoint their unique problems. Then you need to offer solutions to those problems — and offer those solution for free. That way, your audience will gain trust in your dealership, recommend you to their friends, and look to you for help in the future.

So what type of content should your store be promoting? Content can come in a variety of forms, including blog posts, social media, emails, landing pages, white papers, eBooks, and more. These are all part of effective automotive search engine marketing, and 9 Clouds is able to provide all of these types of content for your dealership.

Why Does Content Marketing Matter?

Content marketing for auto dealers is an awesome way to get tons of impressions at a low cost. You’re able to expose your content to a huge audience without breaking the bank – if you have the right automotive digital marketing agency.

We believe content marketing is the best way to build a solid relationship with your potential customers. It sets you apart from the competition, creates a culture of trust, and brings you new leads with an ROI that is more than triple that of paid search efforts.

Stop allowing your messages to shout into the void. Instead, let us craft a carefully considered content marketing strategy that demonstrates expertise in your field and builds a devoted customer base. Reel car shoppers in with great SEO, automotive digital marketing blog posts that inform the public, and perfectly placed resources encouraging leads to ask for your call.

How 9 Clouds Uses Content Marketing

At 9 Clouds, we live and breathe content marketing for auto dealers. Not only is it the core of our own marketing strategy, it’s also at the center of the digital marketing services we offer our clients.

You simply can’t stay relevant without automotive search marketing that wins a shopper’s trust.

To give you a better idea of what we’re talking about, here are a few examples of client content we’re proud of.

Content Marketing - 9 Clouds

Denny Menholt Chevrolet

Here’s an example of digital marketing blog content written for Denny Menholt Chevrolet in Billings, MT. After a vehicle purchase is made, owning a vehicle takes responsibility, and at times, can lead to uncertainty. By writing helpful and educational content on Denny Menholt Chevrolet’s blog, we help provide the answers car owners are looking for with content marketing that also improves the store’s automotive SEO ranking.

Content Marketing - 9 Clouds

Rushmore Honda

Here’s an example of blog content written for Rushmore Honda in Rapid City, SD. When people begin the search for a new or used car, SUV, or truck, they tend to do their research beforehand – and most of it online. By writing information on car shopping on Rushmore Honda’s blog, we help offer the answers car shoppers are looking for while promoting the dealership’s inventory with automotive digital marketing.

Content Marketing - 9 Clouds

Ride Time

Here’s an example of blog content written for Ride Time in Winnipeg, MB, Canada. When it comes to auto insurance, information on terms, deductibles, and more can confuse people. Clear up the confusion by providing important information yourself in a “fun” way. Ride Time truly has an auto dealership brand of their own, and as their automotive digital marketing agency, we extend it to their blog with content marketing and a touch of their personal branding.

Learn More About Content Marketing

Want to know more about automotive SEO, digital marketing blogs, and content marketing? We have written a number of articles and eBooks just for you. Here are a few of our favorites:

Continue your learning by viewing everything we’ve written on content marketing.

Request Your Free Digital Audit

Want to get started with our automotive digital marketing agency? Request your free digital audit from 9 Clouds to learn how you can improve your content marketing — and your overall auto dealer internet marketing strategy.

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