Rural Chevy Dealer Boosts Digital Marketing ROI in Just 3 Months
The Challenge
The leadership team at a rural Chevrolet dealership came to 9 Clouds with a very common problem in the automotive industry: the dealership was spending a lot of money with its traditional agency — but seeing lackluster results online.
The team wanted better return on investment (ROI) for their digital efforts with an agency that would continue to provide the personalized service they were receiving from their public relations (PR) agency.
The Solution
9 Clouds was the perfect fit to work with this group. We believe in transparent services based on data, which meant they would be offered insight into all the work we were doing — including exactly where their marketing dollars were going.
In June 2017, 9 Clouds took over:
- Online lead tracking and digital strategy
- Monthly analytics and digital iMR submissions
- Email marketing
- Search engine optimization (SEO)
- Online content marketing (including blog posts and landing pages)
- Google AdWords and Facebook advertising
- Social media support
The dealership team worked with its 9 Clouds project manager and creative strategists to determine the best use of these services. The dealership followed our recommendations, implementing an inbound marketing plan.
The Results
The rural Chevy dealership forged a partnership with 9 Clouds in a short amount of time, and the store’s trust in our work quickly began to pay off.
In the first three months of our working together, the Chevy store increased:
- Web traffic by 10%
- Vehicle detail page (VDP) views by 103%
- Internet leads by 15%
- Vehicle sales by 6%
Because inbound marketing builds upon its success over the long term, we believe these stellar results will only continue to improve for the dealership.
Want to Learn More?
We love to work with dealerships that are motivated to improve online.
If you’re interested in ramping up your digital efforts, start with a free digital audit. We’ll show you where you can improve online and boost your own store’s ROI.
You can find other auto marketing case studies here, learn more about what 9 Clouds stands for in our company manifesto, or see the latest in automotive marketing research on our blog.
