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[Case Study] Navigating Change: Mosaic Chrysler’s Rebranding and Lead Generation Journey
Mosaic Chrysler’s journey from Eide Zumbrota to its current identity marks a significant evolution in the automotive scene in Zumbrota, MN. While Eide Zumbrota had established strong customer relationships over the years, the shift to Mosaic Chrysler signaled a fresh start for a long-time client.
Focusing on CDJR and Chevrolet brands, Mosaic Chrysler set out to build on its predecessor’s foundation and bring fresh energy to its dealership.
The Challenge
Transitioning from Eide Zumbrota to Mosaic Chrysler came with its share of bumps and challenges. There were hurdles to overcome, like transferring digital assets and juggling collaborations with various vendors. After all, in our digital world, any hiccup in your online presence can impact customer engagement.
Maintaining customer relationships during the rebranding was vital — and Mosaic Chrysler’s Meta marketing strategy was key to achieving this goal.
It was important for the dealership to ensure loyal customers felt welcomed by the change and saw it as a natural evolution of their trusted automotive partner. They needed their digital marketing to reassure customers that even though the brand had changed, the dedication to great service and satisfaction remained solid.
The Strategy
Mosaic Chrysler turned to 9 Clouds — who had already worked with Eide Zumbrota for several years — for a strategy rooted in transparency, consistency, and open communication. We collaborated with them to both keep customers informed throughout the rebranding process and ensure a seamless transition across all marketing channels.
The plan focused on the shift of digital assets, especially Facebook and Instagram ads, and maintaining open communication with vendors. We wanted to ensure a smooth transfer of ongoing ad campaigns, audience data, and creative content, as well as maintaining ad effectiveness during the rebrand.
Clear communication channels are key in any project. Regular meetings and open communication helped Mosaic Chrysler and their vendors collaborate efficiently, so everyone stayed on the same page with the rebranding objectives and timelines.
By leveraging digital marketing and branding expertise, the strategy helped Mosaic Chrysler redefine its identity while preserving their loyal audience. The focus was not just on changing the name but on creating a cohesive brand narrative that resonated with both existing and potential customers.
The Results
Despite the complexities of transitioning business names, assets, and Meta ads, Mosaic Chrysler maintained a consistent advertising presence, with a significant increase in website traffic and conversions from Meta ads.
What does that mean exactly? Big wins in lead generation and customer engagement. From their Meta campaigns, Mosaic Chrysler saw a:
- 150% increase in conversions
- 33% decrease in cost per click (CPC)
- 46% increase in click through rate (CTR)
The 33% drop in how much each click on Meta ads costs shows the benefit of continuing to optimize and fine-tune the messaging and targeting in ad campaigns. This means not just saving money, but also getting better at reaching the people we want to target.
Our strategic campaign optimization, collaboration with the dealership, and understanding of effective targeting in this specific geography and location drove these outcomes.
Both current and new customers embraced the new identity of Mosaic Chrysler, viewing it as a positive evolution that retained the trusted service and quality they had come to expect from the dealership.
Driving Success
Looking back, it’s clear that proactive communication and collaboration were the secret sauce here. Swift action in transferring digital assets and staying transparent minimized disruption and kept customer trust intact.
Lessons learned? Consistent branding and messaging are the backbone of effective marketing, no matter the landscape.
The success of Mosaic Chrysler’s rebranding campaign serves as a testament to the power of innovation and precision execution. By embracing change and leveraging the expertise of allies like 9 Clouds, businesses can navigate transitions seamlessly and emerge stronger.
Let 9 Clouds Guide Your Rebranding
As Mosaic Chrysler continues its journey, 9 Clouds stands ready to provide data-driven insights and creative strategies for your dealership.
Ready to embark on your own rebranding adventure? Let 9 Clouds be your guide.
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