Instructions for Finding Your Stats

Need help finding your automotive marketing stats? Jump to the instructions for each service:


How to Find Your Facebook Advertising Stats

Cost per Click (CPC)

1. In the Campaigns tab in Ads Manager, click the date-range selector in the top-right corner of the screen, and select Lifetime to pull up the entire performance history for all of your campaigns (or whatever date range you would like to analyze). 

2. Click the Columns drop-down menu, and select Performance and Clicks.

3. Scroll to the CPC (All) column, and report the values for each applicable campaign (or the average provided at the bottom of the screen).

Click-Through Rate (CTR)

1. In the Campaigns tab in Ads Manager, click the date-range selector in the top-right corner of the screen, and select Lifetime to pull up the entire performance history for all of your campaigns (or whatever date range you would like to analyze). 

2. Click the Columns drop-down menu, and select Performance and Clicks.

3. Scroll to the CTR (All) column, and report the values for each applicable campaign (or the average provided at the bottom of the screen).

Calculating CTR benchmarks for automotive ads.

Cost per Landing Page View

1. In the Campaigns tab in Ads Manager, click the date-range selector in the top-right corner of the screen, and select Lifetime to pull up the entire performance history for all of your campaigns (or whatever date range you would like to analyze). 

2. Click the Columns drop-down menu, and select Performance and Clicks.

3. Scroll to the Cost per Landing Page View column, and report the values for each applicable campaign. (NOTE: Do not rely on the average Cost per Action value provided at the bottom of the screen, as it varies based on the campaign’s objective.)

How to find cost per landing page view in Facebook Business Manager.
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How to Find Your SEO Stats

  1. Log in to your Google Analytics account.
  2. Select a date range. We suggest looking at the last six months or year of data if you have it.
  3. Click Audience > Overview. From there, you will be able to see the four main stats we look at for search engine optimization (SEO) benchmarking.
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How to Find Your Google Ads Stats

  1. Log in to your Google Ads account.
  2. Change your date range to All Time (or whatever date range you would like to analyze).
  3. If the columns are not showing already, click Columns, then Modify Columns.

4. Use the magnifying glass to search for CTR, Avg. CPC, and Conv. Rate. Once you’ve found each, click on the name to add it to your columns. Click Apply.

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How to Find Your Email Marketing Stats

Because each email marketing platform is different, there is no one way to pull your email marketing stats. We suggest reaching out to your email provider to learn the best way to find your overall open rate, click-through rate, unsubscribe rate, and bounce rate.

In general, the steps to finding your email marketing stats are:

  1. Open the email dashboard in your marketing platform.
  2. Navigate to the Analytics tab.
  3. Ensure the date range is set to All Time (or whatever time period you prefer to analyze).
  4. Select any filters necessary. (For example, you may wish to exclude RSS emails, or analyze only emails with a specific campaign tag.)
  5. Record the average open rate, click-through rate, unsubscribe rate, and bounce rate of all emails. (Be sure to select click-through rate, not click rate, which is a different metric.)
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