[Video] Convert Facebook Ads to Offline Customers — Live from NADA

[Video] Convert Facebook Ads to Offline Customers — Live from NADA

Every year, NADA Show brings together automotive minds from around the world to share the latest insights on marketing, sales, management, and more.

This year, I spoke to the best practices and potential of Facebook ads for auto dealers. I not only shared our latest learnings, I also brought a ton of energy and humor (if I do say so myself)!

The best part? The recording and slides are now available for you. Click below to watch my session and learn how you can convert Facebook ads into offline customers.

NADA Live: Convert Facebook Ads

Specifically, watch the video to learn:

  • Who should see your ads based on information from your customer relationship management (CRM) system as well as Facebook, Polk, and credit card data
  • What ads convert best online and which templates to use at your store
  • How to connect Facebook ads and leads directly to your CRM
  • How to use Facebook analytics and Offline Events to prove the offline conversion of your online ads
  • Why Facebook ads matter

If you want more help with Facebook ads or digital marketing, just schedule a meeting.

I hope you enjoy learning the best practices to effectively market on Facebook from this session, including advanced techniques such as CRM integration, click funnels, and offline measurement.

WATCH SCOTT'S SESSION