Custom Digital Marketing: A Better Experience With More Conversions
Imagine you’re at a bakery, and you’re offered a batch of cookies made from a generic, one-size-fits-all recipe.
They might look appealing at first, but as you take a bite, you realize they lack the distinct flavors and textures that make a truly memorable homemade cookie.
Similarly, many businesses opt for programmatic digital advertising, attracted by its lower costs and ease of implementation.
However, much like those uninspired cookies, these automated ads often fall short in delivering the rich, engaging experiences that convert leads into loyal customers.
Your Bottom Line Deserves Better
At 9 Clouds, we firmly believe that cookie-cutter solutions can never match the impact of customized digital advertising. Effective marketing needs to be custom because custom is more intentional than factory-made. In a sense, it just has more soul.
If you’re faced with the choice between a cheaper one-size-fits-all campaign and a campaign that is actually built to your specifications, we encourage you to take the (personal) road your competition is less likely to take: custom.
Look for the hallmarks of personalization for your business:
- Split testing (constantly)
- Recommendations for budget adjustments
- Proactive updates to media and messaging
- Monthly meetings with the people who make your ads
When another vendor boasts, “we run our automated product 99% of the time,” it’s a red flag that their approach lacks the personal touch needed to truly resonate with your unique audience.
The Power of Personalization
Custom digital advertising is like a bespoke suit, tailored precisely to your measurements. It fits perfectly, looks impeccable, and makes you feel confident and unique.
Similarly, when we craft a digital marketing strategy for our clients, we take the time to understand their business, audience, and goals. This allows us to create campaigns that are not only visually appealing but also deeply relevant and engaging for the target audience.
Customized ads can adapt to the specific behaviors, preferences, and needs of your potential customers. A personal touch can significantly enhance your return on investment (ROI) and return on ad spend (ROAS).
Think back to those homemade cookies. They’re not only special because of how they taste, but because of who baked them, and why they baked them.
Delicious as they are, Oreos won’t cut it.
We’ve seen this play out in Meta ads, for example, where real images of real vehicles always outperform those that are pre-canned by Ford, Chevy, Dodge, and the like. No one wants your stock photos.
By focusing on what makes your business and products special, we can create compelling stories and targeted messages that stand out in a crowded digital landscape — driving higher conversion rates and growing stronger customer loyalty.
Why Custom is Worth It
You might wonder why some businesses still lean towards programmatic ads despite their limitations. It’s often a matter of cost and convenience.
Programmatic solutions can be cheaper upfront, but as the saying goes, “you get what you pay for.” The initial savings can quickly evaporate if the ads fail to perform well, leading to wasted spend and missed opportunities.
Consider it this way: buying a mass-produced suit might save you money initially, but it won’t provide the same confidence, comfort, or impression as a tailored one.
In the long run, a custom suit is a better investment, just as a personalized digital advertising strategy delivers more substantial and sustainable results — especially if it’s crafted by humans rather than AI.
Plus, when you choose handcrafted digital marketing, you’re supporting local business. You’re supporting real people who care about the craft as opposed to software moguls who are buying their fourth home.
Even if you’re in a competitive industry, your business is unique, and we are committed to delivering customized solutions that align with your specific needs and objectives. Our approach may not always be the cheapest, but it is designed to be the most effective.
Your clients expect an authentic experience. It starts with authentic marketing.
By prioritizing quality over quantity and personalization over automation, you achieve the best possible outcomes for your digital marketing efforts.
We’re at Your Side in the (Digital) Kitchen
While programmatic or AI-scaled ads can seem like a convenient choice, their one-size-fits-all nature often leads to subpar results. Because they’re built hands-off with minimal maintenance, they don’t come with the attentive care of an account manager.
Custom digital advertising, on the other hand, offers a tailored approach that can significantly enhance your lead conversion rates and overall marketing success.
So, the next time you’re faced with the choice between a generic, automated solution and a personalized strategy, remember: a bespoke suit will always outshine an off-the-rack option, and store-bought cookies won’t ever taste homemade.
Why should you treat your marketing any differently?
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John Nelson
As the creative director at 9 Clouds, John leads a team of talented marketers. When he was little, he wanted to be a mechanic. Instead of fixing cars, John and his team are making cars easier to sell. Learn more about John.
