One Year In, Gateway Is Grateful for Going “All In” with Digital Marketing
The Challenge
Gateway Automotive in Fargo, North Dakota, consists of a Hyundai/Nissan location, a Chevrolet/Cadillac store, and a clearance center. Earlier this year, we wrote about Gateway’s immediate results after cutting third-party vendors and going “all in” with 9 Clouds.
Since then, Gateway Fargo said goodbye to its final third-party vendor, Cars.com.
How did the results pan out after a full year of inbound marketing as Gateway’s primary marketing strategy?
The Solution
Our team at 9 Clouds took over the following services for the Gateway Automotive group:
- Online lead tracking and digital strategy
- Email marketing
- Search engine optimization (SEO)
- Online content marketing (including blogs and landing pages)
- Google AdWords and Facebook ads
- Social media support
- Reputation management
In addition to working closely with our team to craft each month’s plan, Gateway has allowed our creative content strategists to take outside-the-box inbound marketing approaches to the store’s content.
Gateway’s willingness to go “all in” with 9 Clouds’ strategy and embrace the long-game inbound approach to automotive marketing had a serious impact on the store’s results over the past year!
The Results
Digital marketing is working for Gateway. That’s not just an opinion — the data’s there to back it up.
Total web traffic is up 66% year-to-year for the group, with a 357% increase in new users.
This translates directly to an increase in leads. Gateway Fargo has seen a 67% increase in Internet leads in the past year — and a 9% increase in sales during the year working with 9 Clouds.
We believe digital marketing is too valuable to not be a coordinated effort. This case study shows that a well-planned inbound marketing strategy can truly increase sales for auto dealers.
Want to Learn More?
Instead of just telling you what we can do, we like to start by showing you where you can improve your own online efforts today! Sign up for a free digital audit from our marketing experts.
You can find other auto marketing case studies, learn more about what we believe in our manifesto, or see the latest need-to-know information on our digital marketing blog.
