Okay, enough talk. We know what you really want to see: real-world examples of our social media work.
Below are three specific ways 9 Clouds has helped auto dealers increase sales using social media marketing.
1. Use Facebook Ads to Drive Website Traffic
9 Clouds frequently uses Facebook ads to drive large amounts of traffic to dealers’ websites.
One of the primary ways we do this is through carousel ads, which showcase three to five images (all with different landing page links) within a single ad. We have successfully used carousel ads to:
- Feature used vehicles for sale
- Feature new vehicles for sale
- Promote an upcoming event
- Promote service or sales specials
- Highlight a specific model
See real examples of carousel ads we’ve run for auto dealers here.
9 Clouds also uses Facebook ads to promote content we’ve created for our clients. For example, one Honda dealer wanted to run a buy-back event to increase sales and acquire more trade-ins. After creating a landing page, blog post, and email encouraging contacts to fill out a form to get a free trade evaluation, we set up three Facebook ads that linked to the blog post. Using a budget of $50 over a two-week time frame, the three ads were targeted to three different groups of potential customers who lived within 50 miles of the store.
At the end of the two weeks, the blog post received 161 views, 89% of which came directly from the Facebook ads. Each visit from Facebook cost a mere $0.33 per click. When all was said and done, the buy-back campaign resulted in 22 high-value trades for the dealership — all within a period of just two weeks.
To learn more about how 9 Clouds helped this client sell vehicles through digital marketing, read the full case study here.
2. Monitor, Schedule, and Report on Twitter Activity
9 Clouds is able to monitor, publish, and report on tweets for auto dealers — all in one sitting, all from one platform.
Our marketing automation software, HubSpot, includes one of the most sophisticated social monitoring tools in the industry. It’s an all-in-one service that saves a ton of time and energy.
HubSpot integrates well with most major social networks, but the one it works with best is Twitter. In the social monitoring tab, you can create countless different streams that automatically pull tweets based on your chosen criteria. For instance, we’ve set up streams that show tweets from our competitors, tweets from our leads, retweets of our own Twitter content, and more. These segmented lists allow us to focus our outreach efforts on different audiences based on their needs.
The social publishing tab is where we schedule those outreach efforts. From this one page, we can craft a tweet; attach a blog post, landing page, or image to it; connect it to a marketing campaign, and schedule it for a future date and time. If we want, we can use the same content for Facebook, Google+, or another social platform. HubSpot can even tell us what times are best to post for your location, so you’ll get better engagement with your audience.
HubSpot also offers a robust social reporting tab to help you calculate your social media ROI. Here, you can compare time frames, platforms, and channels to discover which ones are the most successful. You can also see the results of your marketing campaigns and social reach. 9 Clouds offers these social reports for all our clients.
To learn more about our Twitter strategy, read our Twitter goals for auto dealers in 2016.
3. Increase Engagement with Instagram
Instagram is an up-and-coming social media platform for auto dealers. Just take a look at our eBook, Instagram for Auto Dealers, to learn why.
9 Clouds has experimented with Instagram to help clients increase engagement with potential customers. We’ve used Instagram to:
- Post engaging photos from both the lot and the OEM website
- Highlight vehicle features using Instagram videos
- Show real-life pictures of staff, service, events, and more
Check out our top three Instagram tips for auto dealers to learn more about how we leverage this burgeoning social platform for our clients.
One of our favorite ways to encourage engagement on social media is by asking questions in our posts. For example, for one Mercedes-Benz dealership, we posted a photo on Instagram that showed an old model next to a new one with the caption, “Old vs. new: Which do you choose?” The post generated 73 likes and four comments — proof that if you ask, people will answer.
To learn more about how to increase your engagement on Instagram, read our post “Double-Tap: The Anatomy of a Likeable Instagram Post.”