That’s a lot of explanation, but you want to see how it works, right? Actually visualize this lead tracking in action. We won’t hold out any longer.
Here are just a few examples of the lead tracking we do on a daily basis for our clients.
Targeted List for the Connector
This list was created to send data back into the client’s CRM through our connector. Any potential lead who visits at least 3 used VDP pages, doesn’t have a purchase date and fills out a form (that’s what the ‘confirm’ URL is all about) will register on this list. That’s a pretty hot lead according to this specific client and they want this contact to go directly to the sales team. As we’ve mentioned before, this is fully customizable. What works for Client A won’t work for Client B, so we fine-tune these parameters until we find the right connector list to bring in the right number of leads.
Email Segmentation for Quality Messages
We use segmentation for more than sales leads. It’s also part of the important lead nurturing process.
For one client, you can see how we targeted a message specifically to used customers who we knew would be in the market for another vehicle. By changing dates and using the properties within you own CRM, we can target any group of customers you’re trying to reach.
Managing Contact Profiles
One of our most powerful tools allows us to track a lead’s activity on your website, from email click or form submission. From that point on, every page view, workflow activity and list membership goes on record, helping us determine the lead’s place in the sales funnel.
Workflows Bring it All Together
Smart lists, personalization, automation: it all comes together in workflows. These intricate systems are designed to send personalized content to leads at the right moment, which is what lead tracking is all about!